January 17–20, 2017 Sands Expo Center Las Vegas, Nevada Too Good to Miss


For Retailers

For Retailers

Committed to Retail and Range Success

For more than 30 years, the SHOT Show has been the largest and most comprehensive tradeshow resource for retail businesses and range operations. With extensive networking possibilities, non-stop education seminars, and more than 1,600 exhibitors showcasing the newest and hottest products in firearms, ammunition and shooting and hunting accessories, the SHOT Show is a must-attend event.

Exclusive New Product Center

Retail or range buyers qualify for a special viewing of the hottest new products on display at the SHOT Show. The New Product Center is your best resource to explore potential inventory and assess what’s best for your customer base.

The New Product Center has the:

  • Most extensive collection (and growing!) of new products
  • More than 350 exhibiting companies
  • More than 400 new products displayed

We make it easy to take information home! We provide complimentary scanners that allow you to mark which products are of most interest, and as you depart, we provide a special printout of information on the product, its company and its booth location.

Exclusive Education for Retailers

Note: NSSF members qualify for education discounts.

SHOT Show University
Monday, January 18

The new 2016 course schedule includes separate tracks that cater to new operators and seasoned veteran experience levels. SHOT Show University addresses the unique challenges of retail business and range operations. Gain a deeper understanding into important topics that impact your business every day. High-profile keynote speakers share best leadership insights and economic forecasting.

Always held the day before the official show opening, SHOT Show University is a great way to kick off your show experience.

SHOT Show University sells out months in advance. Don’t delay enrollment.

Click here to view 2016 course descriptions

Retailer Sessions
Tuesday, January 19 – Thursday, January 21

Topics in the Retailer Seminars are developed from inquiries and feedback received all year long from businesses like you and a special retail advisory council.

Learn more about important industry challenges, better management practices, and ways to make your business stand out. Retailer Seminars run throughout the SHOT Show giving you flexibility to mix each day with education and exhibits.

Last year, more than 90% of Retailer Seminars sold out early. Pre-registration is required, and available on a first-come, first-serve basis to attendees registered as retail or range operations.

Click here to view 2016 seminar descriptions

Photography or recording of seminars by participants is NOT permitted.