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All posts by: Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer

For the last several years, we’ve worked to eliminate people who have no professional affiliation with the firearms industry from attending the SHOT Show and taking up your valuable time. We’ve made great progress through changes to our registration process, and this year, with much help from our exhibitors, we’ve made even more progress. Thanks […]

The right staff hired at the right time and the right way is key to a smoothly functioning FFL retail store. Making the wrong hiring decision means throwing away a substantial investment of time and money on recruitment, training and benefits. That wrong decision also carries with it the potential for legal problems. Whether you’ve performed […]

Memberships are generally considered to be central to a successful range operation. They serve many purposes, including giving shooting lane or bench priority to regular, frequent-visit customers, encouraging regular and dependable cash flow through renewals and providing a sense of family and belonging to those customers who make the investment in a membership, among others. […]

Choice A: Run your store through gut instinct and by what you think you know about your customer and their buying habits, hoping your business decisions turn out right. Choice B: Utilize the wealth of industry data provided by your trade association to reveal what’s really going on with today’s shooting enthusiasts and know you’re […]

Integration of man and machine used to be the province of big business. Not anymore. Today’s technology now makes it beneficial for the small and mid-sized manufacturer to streamline and integrate their interfacing processes. Our 2018 SHOT Show Retailer Seminar “Integrated Operations and Compliance in the Small to Mid-Sized Manufacturing Sector” will discuss the foundational […]

Get out of the dark ages and give today’s recreational shooters the high-tech ranges they want. This fall, NSSF published several articles about the amenities and facility upgrades today’s sport and recreational shooters are looking for in their firearms ranges. Bottom line: gone are the days of dark ranges with boring beige paper targets sent […]

Helping keep our FFLs secure from criminal invasion and prepared for aftermath when one does occur is a top NSSF priority. If you’re an FFL, you undoubtedly have questions about your store’s security: How is my FFL at risk for loss such as burglary, theft or robbery? What do I do if my business becomes the […]

“Nobody lives forever” and “You can’t take it with you” are two truisms we hear throughout our lives. But whether it’s in preparation for your final days or simply a much-looked-forward-to retirement, there will come a day when you want to sell your FFL, just as you’ll want to have a strategy in place so […]