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All posts by: John McNamara, NSSF Senior Director, Retail Services

Central to any FFL’s compliance program is accurate and timely maintenance of the Acquisition and Disposition (A&D) Book (also known as the Bound Book). It is the one document that tells the tale of a firearm’s coming and going from a specific Federal Firearms Licensee’s location, and it is a crucial resource for regular inventory […]

There’s a time and place for everything, including hiring legal counsel. Today’s FFLs, range owners and manufacturers can encounter a barrage of issues that too often prompt a call to a lawyer. But when and where do you need legal representation as a business in the firearms industry? Our 2018 SHOT Show Retailer Seminar “The […]

A look at how other businesses are succeeding at improving customer service can provide insight to businesses looking to make changes. In the world of retail, owners need to capitalize on every sale opportunity, not because the shop down the road or a competing manufacturer might steal the sale, but because a myriad of entertainment […]

Sooner or later, your FFL is going to be the focus of a TV reporting crew or a newspaper journalist asking questions about your business, your industry and how it relates to an ongoing crisis. Preparation is the key to handling these media professionals. In 2004, when Ann Baldwin and Stephen Powell met for the […]

The host of MeatEater podcasts and TV adds brings excitement to the 2018 SHOT Show There has been a lot of talk lately about how the outdoor market is “changing.” With all the new customers, new products and a new President, it is now safe to say the market has already changed. With change comes […]

Business expert Robbie Brown explains how other metrics are just as important to your business as your profit off the top. Do profits equal a healthy business? The obvious answer would seem to be “Yes,” but the reality is that profits are not the be-all-end-all of a thriving and sound FFL or range operation. Business […]

Learn what today’s urban demographic needs and wants in firearms safety and 2nd Amendment education from a new, straight-talking voice at SHOT Show. I am pleased to announce that Maj Toure, founder of Black Guns Matter, will be presenting a highly interactive Retailer Seminar on the misconceptions, myths and successes of engaging urban communities on […]

Sure, you need Facebook and Instagram, but if you want to really reach new customers, YouTube is the place to be. To succeed online, small retailers must place a higher premium on targeting audiences online. Video advertising is one of the most advantageous ways to do this, since video consumption is growing at an unprecedented […]