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One of the industry’s best passes on her knowledge of connecting brands with customers In the ever-changing workforce landscape, successful leaders manage and motivate their diverse employees, students and fans to take action. By perfecting their communications — what they say, how they say it and who they say it to — these business leaders […]

Retailer Seminar

This 2018 SHOT Show Retailer Seminar will bring every FFL up to date on this critical component of their business. The National Instant Criminal Background Check System (NICS) has been in existence for nearly 20 years. Even though it’s a well-established system, NICS continues to evolve and grow. Our first Retailer Seminar of the 2018 SHOT […]

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Of all the compliance areas today’s FFLs need to focus on, the ATF Form 4473 is perhaps the most important. That form is one of increasing complexity, bringing accuracy and accountability challenges to even the most seasoned FFL salespersons and compliance managers. If you want to reduce your stress level and have an error-free report […]

Being a successful executive in today’s competitive world requires being mentally tough in the face of both challenges and opportunities. How one acquires the necessary level of mental toughness to make the right decisions at the right time, however, isn’t always so clear — but there is a way. Learn to use the tool that […]

Many small businesses are sitting on a wealth of information that can help them improve their business practices, marketing and customer engagement, but few know how to collect and apply that information. Firearms ranges are no exception to this. Thankfully, today we have a number of solutions that can easily harness the customer data around […]

SHOT Show Executive Management Seminar

New York Times Best-Selling Author Dr. Tim Irwin Speaks at 2018 SHOT Show Executive Management Seminar Some leaders make an impact, while others falter after initial success. The successful endure all the perils and pitfalls leaders inevitably face, while others are seduced by their power, wealth or fame and contribute to their own downfall. Which […]

In business, if you’re not on top of the next big thing, you’re two steps (or more) behind everyone else who is. That doesn’t compromise you only on a superficial level, where your customers — especially the growing legions of Millennial and female buyers — think you’re not “hip” enough for them. Indeed, it can […]