Crisis Management - Retailer Seminar

Sooner or later, your FFL is going to be the focus of a TV reporting crew or a newspaper journalist asking questions about your business, your industry and how it relates to an ongoing crisis. Preparation is the key to handling these media professionals.

In 2004, when Ann Baldwin and Stephen Powell met for the first time at SHOT Show, Powell shared with Baldwin his vision of building a full-scale shooting range, training facility and retail business in Clovis, New Mexico. In October 2006, Powell made his dream a reality, and Patriot Outdoors was born. Baldwin Media Marketing, LLC, worked on the publicity surrounding the opening and, over the years, with several crises and negative news situations.

The powerful duo of Baldwin and Powell will present their experiences and lessons learned in their 2018 SHOT Show Retailer Seminar, “Handling the Good and Bad of Today’s Media.” Together the pair will demonstrate how Baldwin’s media training team, made up of former journalists and communications specialists, manage and control all potential media situations — positive and negative — by preparing each of its clients to maximize every media opportunity and deliver the right message on time.

Stephen D. PowellStephen D. Powell - Crisis Management, President of Patriot Outdoors, is a U.S. Air Force veteran with more than 17 years of combined federal, military and civilian law enforcement experience. During his time as a U.S.A.F. Security Police/Forces member, he was tasked with executive and resource protection, including many U.S. and foreign diplomats and dignitaries and U.S. Senators and Congressmen. He also served as a member of multiple Emergency Service Teams and a team leader of a Counter-terrorism Hostage Rescue Team. As a narcotics investigator with the U.S.A.F. Office of Special Investigations, he conducted felony-level investigations, drug interdiction, surveillance and numerous search-and-seizure operations. Throughout his career, he has gained specialized training and experience from the FBI Academy, U.S. Army Special Forces and various federal, state and local agencies in Special Reaction Teams, Counter Assault Team operations, advanced marksmanship and arson investigations. He is an approved firearms instructor for New Mexico DPS and Texas DPS (TCOLE / LTC) and a Sig Sauer Academy Master Firearms Instructor. He is also an active member of the National Tactical Officers Association, NRA member and holder of multiple NRA instructor certifications, an NSSF Member and an active shooting competitor. Since Patriot Outdoors opened in 2006, its instructors have taught well over 10,000 military, law enforcement and civilian students on the 1,000-acre training facility.

Ann Baldwin - Crisis managementAnn Baldwin has more than 25 years of expertise in the broadcasting and communications industries. Her firm has built a national reputation for its excellence in supplying crisis and media management, including marketing and presentation strategies. Before establishing her own business, Baldwin worked for more than 15 years in the television news business as an anchor and reporter at a number of stations across the country. She has received many awards for her work and has co-authored numerous articles on the benefits of media marketing and crisis management. She is frequently called upon by various news outlets and publications as an expert in the field of media and crisis communications and is well known for her public relations savvy and networking abilities.

The Retailer Seminar “Handling the Good and Bad of Today’s Media” takes place the first day of the 2018 SHOT Show, Tuesday, Jan. 23, from 2:30-4:30 p.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.

Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at to learn more about our wide variety of sponsorship options.

View the full lineup of 2018 SHOT Show Retailer Seminars here