January 17–20, 2017 Sands Expo Center Las Vegas, Nevada Too Good to Miss

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Education Programs

Education Programs

SHOT Show’s® educational seminar programs are conducted by leading industry specialists.


Education topics cover a range of current issues that are impacting businesses and agencies today. Anyone participating in SHOT Show will find insightful tips and valuable information in one or more seminars.

Three separate tracks of education focus on specialized industry fields: SHOT Show® UniversitySM, Retailer Seminars and the Law Enforcement Education Program (LEEP). See below for details and course descriptions on each program.

Note: NSSF members qualify for education discounts.


SHOT Show® UniversitySM

ssu-logo SHOT Show University addresses the unique challenges of retail business and range operations. Gain a deeper understanding into important topics that impact your business every day. High-profile keynote speakers share best leadership insights and economic forecasting. Always held the day before the official show opening, SHOT Show University is a great way to kick off your show experience.

The 2017 course schedule will be posted in early Fall, but here is a list of sample courses offered during the 2016 SHOT Show University:

Keynote Sessions
  • The Good, the Bad, and the Ugly of Undercover Shoppers, moderated by Slaton White, Editor of SHOT Business
  • Your Growth and Opportunities: The Next Two Years, by Gene Marks, Columnist, Author, and Small Business Owner
  • STEADFAST Leadership, by Brigadier General (Ret.) Becky Halstead
Compliance Track
  • Error Proofing Your ATF Forms 4473
  • The Acquisition and Disposition (A&D) Record: Ins and Outs
  • Your Next ATF Compliance Inspection
New Operator Track
  • Social Media and The Firearms Retailer
  • Add a Gunsmith to Your Business
  • Promotions – 10 Ways to Impact your Business Today
Range Development Track
  • Shooting Range Formation and Operation – Legal Aspects
  • Accurately Assessing your Local Demographics
  • Are You Ready for an OSHA Inspection?
Veteran Retailer Track
  • Publicizing Your Firearm Business
  • Key Business Metrics
  • Legal Aspects of E-Commerce

Retailer Sessions

Topics in the Retailer Seminars are developed from inquiries and feedback received all year long from businesses like you and a special retail advisory council. Learn more about important industry challenges, better management practices, and ways to make your business stand out. Retailer Seminars run throughout the SHOT Show giving you flexibility to mix each day with education and exhibits.

The 2017 course schedule will be posted in early Fall, but here is a list of sample courses offered during last year’s show:

  • FBI/NICS FFL Super User
  • Lessons Learned from Range Development
  • Developments in Store Security
  • Media Training – Expecting the Unexpected
  • Make Money Selling NFA Products
  • Marketing to the Shooter of Tomorrow
  • Security Planning for New Ranges and Stores
  • FBI/NICS Town Hall Meeting
  • Leadership Development Forum
  • Firearms Classification
  • Firearms Nomenclature
  • Machine Guns and Clandestine Conversions
  • Optics More Than Window Dressing for Your Counter: How to Sell Optics at Retail
  • Merchandising to Women Hunters – Panel Discussion
  • Legal Issues Impacting Retailers – Common Mistakes and Pitfalls
  • Firearms and Ammunition Tax Rules: How They Impact your FFL
  • FFLGuard’s Top Ten ATF Inspection Traps to Avoid

Law Enforcement Education Program

sponsor-police-magazine-lockup The LEEP program, focuses on protection measures and tactical execution. Learn from leading industry training organizations such as the National Tactical Officers Association and industry product authorities. Upon completion, LEEP participants receive a Certificate of Attendance confirming course participation, which can be used to document training.

The 2017 course schedule will be posted in early Fall, but here is a list of sample courses offered during last year’s show:

  • Active Shooter Update and the Advanced Police Officer
  • Tactical Optics: How Do I Best Select an Optic to Meet My Mission Profile?
  • Understanding the 2015 NTOA Tactical Response and Operations Standard
  • Are You Getting the Most Out of Your Agency’s Canines
  • Law Enforcement Response to Suicidal Persons
  • The Patrol Rifle: Why, What and How
  • Shooting Range Acoustics, OSHA and Local Noise Ordinances
  • Sniper Engagement Case Study
  • Tactical Tips and Truths
  • Configuring the Patrol Rifle: What Do You Really Need?
  • Benefits of Silencers to Law Enforcement Officers
  • First Response to Imminent Threat and the Modern Ballistic Shield

FREE to all law enforcement registered attendees.
Requires registration for sessions.
Photography or recording of any education seminars by participants is NOT permitted.