Below is some helpful information for working with the Press at the SHOT Show.
10 Tips for Effectively Working with the Media
Provided courtesy of the Professional Outdoor Media Association
With the Shooting and Hunting Outdoor Trade (SHOT) Show fast approaching, the Professional Outdoor Media Association (POMA) and its members offer the following suggestions for manufacturers, organizations and other show exhibitors eager to increase media coverage….read more
SHOT Show Publicity Opportunities
Exhibitors have a great chance for media exposure . . . if they do things right
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By Mike Walker
President, The Walker Agency
As you plan for the SHOT Show, why not make use of the publicity opportunities it affords to boost your booth traffic and reach prospective customers. More than a thousand of the top shooting sports and outdoor writers from all over the globe will be looking to discover what's new for their readers and listeners... read more |
How to Work with the Press at Your Booth
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The following article was written by public relations pro, Sherry Kerr, from Outdoor Media Resources. OMR represents several companies that exhibit at the SHOT Show.
For many manufacturers, meeting with the press is one of the most important reasons to attend the SHOT Show. Do it right, and it will pay dividends all year with editorial coverage and ongoing press relationships. Enter the show unprepared, however, and it will be a missed opportunity you can't get back. ..read more |