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Exhibitor Marketing Toolkit

Easy Marketing Tools for Exhibitors

The smallest communications can drive attendees to your booth, and the SHOT Show® wants to help boost those visits. We have assembled several easy-to-implement marketing tools that will encourage current clients and potential new customers to come see your products first-hand and interact with your team at the 2018 SHOT Show. Click any item below to expand information, download marketing images and reference communication samples.

Our Quick Disclaimer for Using SHOT Show® Materials

The “SHOT Show®,” “SHOT®,” and “Shooting, Hunting and Outdoor Trade ShowSM” names, logos and images are trademarks or registered trademarks of the National Shooting Sports Foundation, Inc., which takes great strides to protect the SHOT Show brand. Subject to the SHOT Show Trademark Branding Guidelines posted below and also found on the Exhibitor Resource Center webpage, registered and verified exhibitors are granted a non-exclusive, royalty-free, revocable license to use these trademarks in their advertising and marketing materials, including websites, up to and during the 2018 SHOT Show. Use of show trademarks for profit or gain or for other non-fair use purposes is prohibited without NSSF's prior written permission.

View the 2017 SHOT Show Trademark and Branding Guidelines full document

Review Important Deadlines for Your Booth

Some of SHOT Show's key exposure opportunities have deadlines quickly approaching. Mark your calendars or task lists with these important deadlines to ensure your company does not miss out.

2018 SHOT Show Key Exhibitor Deadlines

The SHOT Show Logo

Post an approved SHOT Show logo or a “2018 Official Exhibitor” logo on your website, in print ads or on any marketing materials to highlight that you'll be exhibiting at the show. Includes EPS (for print) and PNG (for web).


EPS (for Print)  |  PNG (for web)

EPS (for Print)  |  PNG (for web)

The SHOT Show NEXT Logo

If you are a 2018 SHOT NEXT Pavilion exhibitor, post an approved NEXT logo on your website, in print ads or any marketing materials to highlight that you'll be exhibiting in this new pavilion.


shotshow-next-logo-download

EPS (for Print)  |  PNG (for Web)

Download SHOT Show Web Ads

Customizable Web Ads

Quickly and easily customize an official SHOT Show web ad with your company name and booth number. Click the link below, input your company name and booth number, and instantaneously download your new web ad. Once complete, save the ads and then use them to raise awareness of your company's booth at the 2018 SHOT Show.

The 350×120 ad is perfect to include in your email signature.

The 828×315 is designed to be a Facebook Cover Image for you to place on your social media page.


Standard Web Ads

Click any of the sizes below to download the right ad format for you, and then post on your website, in emails, on social media or in your email signature.

Customizable Digital Invitation

Email a professional invitation customized with your company name, booth number and product description to your clients. Click the link below, input your booth number, write a 50–60 word description of your services and upload your company logo. Once you hit submit, your personal invitation automatically populates. Distribute this personal invitation via email, product shipments, statement stuffers, on social media and on your website.

Please enter a 100 to 500 character message

GIF, JPG or PNG files with an RGB color profile under 2MB

Get Started with Our Copy Samples

Stuck on how to start? The following copy samples will jumpstart your communications, and provide simple templates for successful and customized marketing messages.

Schedule a Press Conference

Do you have new products, services or company updates you want to announce to the press? The SHOT Show offers limited slots to hold a press conference during the show.

Schedule a Press Conference

Promote Celebrities and Special Events in Your Booth

One very fast way to attract visitors to your booth is by hosting your own company or industry celebrities. Notify the SHOT Show team of the dates and times of these celebrity appearances, and we'll promote the appearance for you.

To submit information about a celebrity appearance at your booth, log in to your Exhibitor Dashboard.

Visit Exhibitor Dashboard

Apply for a Press Kit Bin

Press Kit Bins are located in the press resources room and are easily accessible to the media outlets covering the SHOT Show. From these bins, media can quickly locate press kits, news releases and other exhibitor-provided press materials.

Bin space should be reserved in advance of the show. However, bins can be reserved at the show by NSSF press room staff on a first-come, first-served basis.

All press materials are subject to approval by the NSSF communications staff. Exhibitor/public relations representatives are responsible for the delivery and collection of their press materials. Materials must be displayed in the pre-approved area and placed in the designated press material bins.

All press materials not collected by the close of the show on the final day will be discarded.

The NSSF reserves the right to refuse placement of any exhibitor or industry press materials in the SHOT Show press room or press conference room.

Apply for a Press Kit Media Bin

Order a Media List

Reach out to the press at the 2018 SHOT Show. Purchase a media list and send an advance notice of new products, press conferences, activities and major announcements.

Lists are available for free for NSSF voting members, for $75 for all other members and for $150 for non-members.

Media lists will be available for purchase on your Exhibitor Dashboard.

Visit Exhibitor Dashboard

Practical Perspectives

The following articles recap sessions from the SHOT Show's Exhibitor Academy. They provide first-hand, practical tips from the professionals you may be trying to attract to your booth. Download and print these reference materials when prepping your booth, sales or marketing teams for the 2018 SHOT Show.