Industry Day at the Range

Our friends at CMG Marketing and Triple Curl Advertising and PR, owners of SHOT Show® Industry Day at the Range™, have announced that Colt’s Manufacturing Co. has signed on to be the event’s newest Supporting Sponsor. The premier pre-SHOT Show event for selected members of the outdoor media and invited buyers, the 12th annual Industry Day at the Range will be held on Monday, January 16, 2017, the day before the opening of 2017 SHOT Show, at the Boulder Pistol and Rifle Range in Boulder City, Nevada. NSSF is the event’s title sponsor.

Colt’s Manufacturing Co.“We are pleased to welcome Colt as a Supporting Sponsor of Industry Day,” said CMG’s Kelsey Puryear, who manages Industry Day at the Range. “This event is devoted to providing exhibiting manufacturers in the outdoor, hunting and shooting industry a jump on their competition with early media exposure and providing their buyers with an opportunity to sell new products through firsthand experience. It is essential that today’s leading manufacturers are involved so we can continue to join together over 2,000 of the industry’s leading media and buyers where new products are unveiled, tested and analyzed.”

“We have been working so diligently to strengthen Colt and build excitement,” said Paul Spitale, Senior Vice President for Colt. “Industry Day at the Range gives us the perfect opportunity to share the great story coming out of Colt for 2017 with some of the most influential writers, broadcasters and tastemakers in the industry. That story is that 2017 will be an even more exciting year for Colt fans than 2016.”

CMG tells us that exhibitor registration for this event is still open, though shotgun, airgun and archery shooting spaces are very limited. Limited ATV/truck demo track space is also still available. Rifle and pistol shooting bays are now completely sold out. Registration for non-shooting exhibitor space will remain open until October 1.

Keep in mind that exhibitor registration for Industry Day at the Range is open to both current SHOT Show exhibitors and those on the waiting list for show floor or NEXT Pavilion space. In fact, we specifically encourage those manufacturers, especially those new to the industry, to explore the opportunity offered to them by this event, as they wait for positioning in the Sands Expo Center. SHOT Show represents the start of the outdoor sports show season for the majority of manufacturers participating in SHOT Show, so even if you are on the waiting list for SHOT Show exhibitor space, setting up for Industry Day at the Range can be your first stop before heading to other shows—but it’s the one stop where you’ll have the media and retail buyers looking for you and your products.

To register as an exhibitor, click here. For more information on the features included in each exhibit space, visit the FAQ page. A list of sponsorship opportunities that remain available for this premier event can be found here. Questions? Contact Kelsey Puryear, (843) 410-2739 x102;

About Industry Day at the Range

Industry Day at the Range is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually the day before the opening of SHOT Show®, Industry Day provides members of the press and retail, wholesale and law enforcement purchasing agents the opportunity for hands on testing of firearms, ammunition and related accessories being introduced to the consumer market during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range. Visit for more information.