SHOT Show Badge - Registration

SHOT Show Badge - RegistrationFor the last several years, we’ve worked to eliminate people who have no professional affiliation with the firearms industry from attending the SHOT Show and taking up your valuable time.

We’ve made great progress through changes to our registration process, and this year, with much help from our exhibitors, we’ve made even more progress. Thanks in large part to exhibitor compliance with a request to not exceed their badge allotment — and a new registration system for exhibitors — the number of unqualified attendees invited by exhibiting companies has been reduced.

How big a dent will this make in the attendance numbers for the 2018 show? Expect 2,000 to 3,000 fewer people crowding booths, chewing the fat — and usurping your ability to get done the business that needs to get done at the show.

I want to reiterate that we are happy about this, very happy, in fact. Our industry is under tremendous pressure to meet the many and varied demands of today’s evolving consumer. We can’t do that if our buyers, range owners and media members can’t connect with our manufacturers in a meaningful, purposeful way. Because all of you took the registration process seriously, our industry is now better poised to have the best SHOT Show ever thrive in the coming months and years.

Thank you, one and all, especially our exhibitors, for cooperating with the new registration process to help ensure that only qualified attendees will be in the aisles and in your booths at SHOT Show. We’re looking forward to seeing everyone in Las Vegas next week as we celebrate the 2018 SHOT Show, our 40th Anniversary, and all that we have to look forward to as an industry.