Fully Loaded
Jan 19–22, 2021
Sands Expo Center + Caesars Forum
Las Vegas, NV

Pop-Up Preview

Returning to the SHOT Show!

Pop-Up Preview

Wednesday, January 22
Palazzo Ballroom, 5th Floor

Featuring hundreds of exhibitors that have been trying to exhibit at SHOT Show for years, from leading and up-and-coming manufacturers, the SHOT Show is excited to welcome a whole new line of products to expand attendees' inventory.

A complement to shooting sports and hunting products, today's most in-demand accessories and equipment will be on display here. Our new pavilion features the latest in clothing, footwear, cameras, tents and other gear that today's active hunters and outdoors enthusiasts demand. It will be a great destination for retailers to build inventory with the top styles and all the latest that today's active consumers demand.

Lounge sponsored by:  iKamper

Interested in Exhibiting?
Already an Exhibitor?
Who is Exhibiting?

Show off your GEAR!

If you have gear like those listed below, the Pop-Up Preview is your event! It will feature accessory products and services to the outdoor industry, such as:

  • Apparel
  • Bags/Packs & Equipment
  • Binoculars/Telescopes
  • Cameras & Equipment
  • Camping Equipment
  • Crossbows & Archery Accessories
  • Cutlery/Sharpeners/Knives & Accessories
  • Eyewear
  • Footwear
  • Leathergoods
  • Lighting Products
  • Communications/Electronics/GPS

Show off to new BUYERS!

Present your products to the thousands of retailers, ranges LE/MIL who come to the show every year looking to enhance their product offerings by offering the latest gear and the best apparel along with supplying their customers with everything they need for their outdoor experience. The event is open on Wednesday only — the highest buyer attendance day at the SHOT Show. They are looking for your products. Will they find you at the Pop-Up Preview?

It's EASY to show off your gear!

Because Pop-Up Preview is only one day, SHOT Show has made it easy to exhibit. Included in the exhibit space costs is everything you need to show off your gear! Simply bring your materials to the 5th floor on Wednesday morning, set up in a matter of minutes and spend the rest of the day demonstrating and selling your products. No freight docks, no extended days of move-in or move-out — just sell!

  • All 2020 SHOT Show Pop-Up Preview Participants will guaranteed a booth in the 2021 SHOT Show and will be issued Priority Points for booth placement at the 2021 Show.
  • Exhibit space is 6’x8’ and includes a 6’ table, two chairs, a wastebasket, one electrical outlet and 7”x44” identification sign. Multiple 6’x8’ booths can be purchased to create one large booth.
  • SHOT Marketing Package included (includes logo in SHOT Show Planner and Mobile App)
  • Two badges for Pop-Up Preview and the SHOT Show (for the entire SHOT week)
  • SmartApp lead retrieval program to easily capture all the demographic information for prospects who visit your display
  • Companies who sign up by November 1, 2019 will be listed in the Show Directory with a special logo denoting their participation in the expo and receive special recognition on SHOTShow.org
  • Special marketing includes pre-show marketing with call-outs to Pop-Up Preview exhibitors in print and social media
  • Onsite marketing will include exclusive graphics and mobile app push notifications reminding people to see your gear on the 5th floor!

It's AFFORDABLE to show off your gear!

Included in your Pop-Up Preview package:
  • 8'x6′ space (Wednesday only)
  • Table, 2 chairs, wastebasket, and ID Sign
  • Two badges for Pop-Up Preview and the SHOT Show
  • Additional badges at discounted rate of $275 each (each a $550 value)
  • Listing in SHOT Show printed directory, Show Planner, and mobile app
  • Lead retrieval app
  • Electrical (5 amp electrical outlet)
  • Ability to enter a product in the Pop-Up Preview New Product Center that will be available for all attendees to view throughout the SHOT Week (additional $500 fee)
  • All 2020 SHOT Show Pop-Up Preview Participants will be offered participation in the 2021 SHOT Show.
SHOT Marketing Package:
  • Company Logo (in the printed directory, Show Planner AND mobile app.)
  • Two Show Specials (in your online listing AND mobile app.)
  • Access to Planner Profile Matches
  • Ability to view which attendees have visited your online listing and communicate with them directly.
  • Two Press Releases (in Press Release section of SHOT Show web site, online listing, and mobile app.)
  • 500 Private Messages (Communicate directly with attendees.)
  • Six Product Categories
  • Access to Digital Press Kits site (Upload images, videos, and other assets on your products where Media have exclusive access.)
Price: $2,495

Can't wait for new opportunities?


SHOT Show Management
6865 S. Eastern Avenue, Ste 101
Las Vegas, NV 89119
(855) 355-7468 ext. 5

Tammy McIntyre
Manager, Exhibit & Sponsorship Sales

National Shooting Sports Foundation
11 Mile Hill Road
Newtown, CT 06470
(203) 426-1320 ext. 253

JAN 21–24, 2020 LAS VEGAS