Media and Press Room Policies and Guidelines

The following policies and guidelines have been prepared for credentialed news media covering the Shooting, Hunting and Outdoor Trade ShowSM (SHOT Show®).

Press Room Policies and Guidelines

The following policies and guidelines have been prepared for credentialed news media covering the Shooting, Hunting, and Outdoor Trade Show (SHOT Show). The SHOT Show, the largest trade show of its kind in the word, is owned and sponsored by the National Shooting Sports Foundation,the trade association for the firearms, ammunition, hunting and shooting sports industry. If you have questions regarding press room policies, operations or available resources, see Frequently Asked Questions or contact NSSF Senior Director, Communications Bill Brassard at Keep up with show information at, SHOT Show Blog, SHOT Show Blast newsletter, the SHOT Show Newsroom, on Twitter @nssfshowshot and #shotshow, and on Facebook.


Media representatives are reminded that the SHOT Show is a private trade show whose primary purpose is to provide a positive business environment for manufacturers, distributors, retailers and others in the shooting, hunting, outdoor and law enforcement industries. NSSF requires all media to conduct themselves in a professional manner and to ask permission before taking still photos or video. We understand that it may be necessary to obtain certain establishing shots of the show floor to complete an assignment but ask that you not shoot close-ups of any booths, persons or products without permission. NSSF requires all media to defer to those exhibitors who do not want to be interviewed or have their products photographed or videotaped. At its discretion, NSSF may provide an escort for video crews on the show floor. Unauthorized photography, videotaping and sound recording, or unprofessional behavior, will result in the immediate revocation of media credentials and removal from the premises, and may jeopardize admission into future shows.

Press credentials are issued to media whose purpose is to cover the show for a bona fide news outlet. Marketing, public relations and advertising representatives do not qualify for press credentials (see section below). NSSF reserves the right to bar from this and future events any press badge holder who attempts to solicit services, advertising or subscriptions exhibitors, press or other show attendees.

Marketing, PR and Advertising Reps

Representatives from public relations, marketing and advertising firms are not permitted to register as press. They must register as “Attendees” at and pay the required registration fee regardless of their affiliation with a media outlet.

Media Registration and Eligibility

NSSF strongly encourages all media who want to cover SHOT Show to read the description of media badge types and their corresponding criteria in the Badge Type/Proof of Eligibility document. All press credentialing decisions are at the discretion of NSSF communications staff.

There is NO ONSITE REGISTRATION for media. All media must pre-register for SHOT Show.

Journalists planning to pick up their press badge onsite must present personal photo identification.

Registered journalists must wear their current show media badges when on the SHOT Show exhibition floor or when attending SHOT Show-related events. All press areas and exhibition halls are open to credentialed media.

Press Room Resources

The SHOT Show provides media with a full-service press room, including free wireless Internet access. Also, a limited number of computers that will have Internet access are made available to journalists for work-related purposes. These computers are to be used strictly for research, story composing and filing. Any activity not relating to these activities may result in forfeiting all access to the SHOT Show press room. Altering or changing any computer settings is strictly prohibited. Please review the listing of press room resources and services here.

Press Room/Press Conference Room Location

The Press Room and Press Conference Room are located in the Venetian Hotel, Level 3, Murano Ballroom.

SHOT Show Press Room Hours
January 19 – 12:00 p.m. – 5:00 p.m.
January 20 – 7:30 a.m. – 6:00 p.m.
January 21 – 7:30 a.m. – 6:30 p.m.
January 22 – 7:30 a.m. – 6:30 p.m.
January 23 – 7:30 a.m. – 3:00 p.m.

SHOT Show Exhibitor Hours
January 20 – 8:30 a.m. – 5:30 p.m.
January 21 – 8:30 a.m. – 5:30 p.m.
January 22 – 8:30 a.m. – 5:30 p.m.
January 23 – 8:30 a.m. – 4:00 p.m.

Media List

NSSF makes the show’s registered media list available to exhibiting companies. Media on the list should expect to receive pre- and post-show announcements from exhibitors and from NSSF. Media will have the option of opting out of this list during the registration process.

Personal Items in Press Area

Any personal property is solely the responsibility of the owner. Neither NSSF nor the SHOT Show is responsible for the loss or damage of any property in the press room, coat check area or press conference room.

Also, no personal items may be left in the press room office area. Only authorized NSSF communications staff is allowed in this area.

Exhibitor-provided Press Materials

Media can locate press kits, news releases and other exhibitor-provided press materials in designated bins in the press room.

All press materials are subject to approval by the NSSF communications staff. Exhibitor/public relations representatives are responsible for the delivery and collection of their press materials. Materials must be displayed in the pre-approved area and placed in the designated press materials bins.

Select organizations, such as industry communicator groups, will be allowed to distribute their materials in press-materials bins, with NSSF’s advance approval. All press materials not collected by the close of the show on the final day will be discarded.

The NSSF reserves the right to refuse placement of any exhibitor or industry press materials in the SHOT Show press room or press conference room.

Show Photographs

NSSF will make available downloadable photographs of the SHOT Show, NSSF State of the Industry Dinner and select other show events on the SHOT Show Flickr Photo Stream during and after the show. Media is free to make use of these photographs in appropriate coverage of the show.

Press Conferences

A list of SHOT Show press conference in the official press conference room, adjacent to the press room, is available in the SHOT Show Online Newsroom and will be posted in the press room. Exhibitors may also schedule press conferences in their booths or other meeting rooms. NSSF keeps a record only of press conferences that are scheduled using the online reservation system for the show’s official press conference room.

Use of SHOT Show® Name and Trademarks

NSSF encourages media to use the SHOT Show® name and logo in their coverage of the show. There are, however, some important limitations. The “SHOT Show®,” “SHOTSM” and “Shooting, Hunting and Outdoor Trade ShowSM” names, logos and images, and affiliated names, logos and images, are trademarks or registered trademarks of the NSSF, which takes great strides to protect the SHOT Show brand.

The press and other media representatives are permitted to make fair use of show trademarks in connection with general editorial and news coverage of the show subject to the SHOT Show Trademark Branding Guidelines. Use of show trademarks for profit or gain (e.g., use of show trademarks to sell media services) or for non-fair use purposes is prohibited.

Safety and Courtesy at Media Day at the Range

Media who attend SHOT Show Media Day at the Range, which takes place the day before SHOT Show opens, are reminded to practice safe firearms handling at all times, follow range-officer commands at firing stations and, in general, be courteous to others and mindful of safety throughout the day. Your cooperation will contribute to a safe, efficiently run event. It will also help you make the most of your time at Media Day at the Range.

Personal Firearms

Please remember that Media Day at the Range Policy and Sands Expo Center policy prohibits the carrying of personal firearms and ammunition.