I am pleased to announce that we are now taking reservations for the 2017 SHOT Show Exhibitor Academy. This is our fourth annual academy, and we are genuinely excited for all that we have to offer you this year.

For those who haven’t been to a previous Exhibitor Academy — and you’re the ones we strongly encourage to attend — this two-and-a-half-day symposium takes place at the Sands Convention Center in Las Vegas, home of NSSF’s SHOT Show. First and foremost, we have a stellar lineup of speakers and round-table discussions, all aimed at increasing your return on investment for exhibiting at SHOT Show — everything from lead generation and capture to working effectively with the outdoor press, maximizing your social media outreach and much, much more. You’ll also have the opportunity to see what services the Sands, the Venetian/Palazzo hotel complex, NSSF’s headquarter hotel during the show, and ConvExx, our show management partner, will be offering exhibitors for the 2018 SHOT Show. Combined, this information is intended to provide you a solid framework for planning your week in Las Vegas to maximize your time, your profits and set the course for business in the months to come.

Now for the best news: NSSF offers its Exhibitor Academy free of charge. Why? Your success at SHOT Show is success for our industry. We’re facing a world of new challenges, and while the majority are good, they require flexible business and customer approach strategies. The SHOT Show Exhibitor Academy is one tool we know can help you be flexible and successful. So it’s on us. All you have to do is buy your plane ticket, and we’ll take care of the rest, including transportation to and from McCarran airport, your hotel stay and two days of breakfast, lunch and evening networking receptions. Still need an incentive? Our Exhibitor Academy works with a wide array of exhibitor services — everything from florists and floor models to catering and hotels — to provide discounts that won’t be available any other time of year.

The 2017 SHOT Show Exhibitor Academy takes place June 13-15 and is limited to the first 100 individuals to register. Again, we especially encourage those companies who are new to exhibiting at SHOT Show, such as those who have been exhibitors on our NEXT 2.0 row and who will be moving to the main show floor, to secure their seat before we reach capacity. Learn more and register.