In 2017, the SHOT Show evolved into SHOT Week. We now have a host of pre-show events, such as the Suppliers Showcase and HAVA golf tournament, not to mention the wealth of educational forums and other centers of interest during the show week itself. That means there’s a lot of competition for attention — and that means each exhibitor has to find a way to stand out.
Our soft-cover publication SHOT Show Tracker has proven time and again to be key to exhibitors looking to grab the attention of the thousands of buyers and media members attending the show. The Tracker is the only SHOT print medium sent to your prospective customers before the Show. Mailed to every attendee pre-registered for the show — or more than 90 percent of all attendees — the Tracker is a catalog of all events taking place before and during the show, the full list of educational seminars and floor plans, attendance rules among a host of other information. The digital version of the Tracker is also found on the SHOT Show website.
With more and more attendees mapping out how they’ll spend their week at SHOT well ahead of the show, and also planning on spending the full week in Vegas, the Tracker in recent years has risen to must-have status for thousands of attendees. And because this is a pre-show planning tool, ads placed in it get noticed — and that’s something that can greatly enhance traffic to your booth.
Print ad options include:
- Full page 4-color
- Half-page 4-color
- Three-quarter page back cover
- Inside front and inside back covers
Special placements are also available. To learn how an ad in the SHOT Show Tracker can boost your booth traffic and improve your lead generation, contact me at firstname.lastname@example.org, or Chris Tatulli, NSSF Director, Exhibit & Conference Sales, at email@example.com.
**Special!** Mention this blog and receive a 10-percent discount on your Tracker ad if placed by August 15, 2017. Save even more ($2,000-plus) by combining your Tracker ad with the Official SHOT Show Directory and New Product Center Guide ad(s).