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Tag Archives: NSSF

Sure, you need Facebook and Instagram, but if you want to really reach new customers, YouTube is the place to be. To succeed online, small retailers must place a higher premium on targeting audiences online. Video advertising is one of the most advantageous ways to do this, since video consumption is growing at an unprecedented […]

There are many ways to roll with the punches — this seminar shows you the smart ways. Award-winning author, international speaker and communications expert Marsha Petrie Sue, MBA, will be speaking at the 2018 SHOT Show Executive Management Summit. During her presentation, “Decontaminate Difficult Situations and Prepare for Change: Without Weapons or Duct Tape,” Sue […]

This 2018 SHOT Show Retailer Seminar will bring every FFL up to date on this critical component of their business. The National Instant Criminal Background Check System (NICS) has been in existence for nearly 20 years. Even though it’s a well-established system, NICS continues to evolve and grow. Our first Retailer Seminar of the 2018 SHOT […]

Being a successful executive in today’s competitive world requires being mentally tough in the face of both challenges and opportunities. How one acquires the necessary level of mental toughness to make the right decisions at the right time, however, isn’t always so clear — but there is a way. Learn to use the tool that […]

Without a doubt, SHOT Show is NSSF’s most important annual industry event, one that truly sets the tone for the months ahead not just for the American firearms industry, but for our global colleagues as well. It is with the latter in mind that we now head for the 2017 IWA OutdoorClassics show. The European […]