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Tag Archives: retailers

If you’ve seen how packed the NEXT row of exhibitors has been the past several years on the second floor of the Venetian by the NSSF Member Lounge and Press Room, you know there’s no shortage of interest in having more new exhibitors present at SHOT Show. There’s also no shortage of potential exhibitors waiting […]

We’re always searching for topics to keep SHOT University fresh and give our retailers and range owners reason to come back each year. One of the more popular requests we’ve encountered since last year’s University has been for a discussion about e-commerce. In fact, we had so many requests, that we didn’t just add a […]

“They laugh and say that I might be the busiest person in the booth,” says Mossberg’s Director of Public Relations, Linda Powell, when asked what her coworkers would say about what she does at SHOT Show®. Powell is one of the matriarchs in the public relations facet of the outdoors industry, with 22 SHOT Shows […]

Welcome to NSSF’s SHOT Show column, “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” examines how these retailers, along with manufacturers and media members, are maintaining contacts, responding to trends, […]

Sure, you need Facebook and Instagram, but if you want to really reach new customers, YouTube is the place to be. To succeed online, small retailers must place a higher premium on targeting audiences online. Video advertising is one of the most advantageous ways to do this, since video consumption is growing at an unprecedented […]

Many small businesses are sitting on a wealth of information that can help them improve their business practices, marketing and customer engagement, but few know how to collect and apply that information. Firearms ranges are no exception to this. Thankfully, today we have a number of solutions that can easily harness the customer data around […]

Without a doubt, SHOT Show is NSSF’s most important annual industry event, one that truly sets the tone for the months ahead not just for the American firearms industry, but for our global colleagues as well. It is with the latter in mind that we now head for the 2017 IWA OutdoorClassics show. The European […]