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Tag Archives: retailers

Sure, you need Facebook and Instagram, but if you want to really reach new customers, YouTube is the place to be. To succeed online, small retailers must place a higher premium on targeting audiences online. Video advertising is one of the most advantageous ways to do this, since video consumption is growing at an unprecedented […]

Many small businesses are sitting on a wealth of information that can help them improve their business practices, marketing and customer engagement, but few know how to collect and apply that information. Firearms ranges are no exception to this. Thankfully, today we have a number of solutions that can easily harness the customer data around […]

Without a doubt, SHOT Show is NSSF’s most important annual industry event, one that truly sets the tone for the months ahead not just for the American firearms industry, but for our global colleagues as well. It is with the latter in mind that we now head for the 2017 IWA OutdoorClassics show. The European […]

I recently spoke with Elaine Hayden Roe, Director of Daniel Technologies. A multi-faceted online distributor of firearms and related accessories based in Ireland, Daniel Technologies has come to rely on its attendance at SHOT Show to build its product lines and gather the individual product information it needs to fully service its customers. I strongly […]