Tag Archives: shot show university

Keynote address for the 2017 SHOT Show University, “Reinventing the Wheel: The Science of Creating Lifetime Customers,” will be delivered by one of the most well-respected and highly innovative men in the world of business today, Christopher Zane.

If your staff is as varied in age as family reunion, you don’t want to miss the SHOT Show University session “Managing in the Multi-Generational Workplace,” moderated by Dan Coates, President and co-founder of New York City-based Ypulse.

Examine the revolution occurring in the mobile consumer, such as new mobile payment trends, and what retailers must do to meet the expectations of this omni-channel buyer in the firearms space. Topics include mobile, loyalty, legislation, EMV, millennials and more.

Social media expert, podcaster, blogger and popular NSSF retail column writer Michelle Scheueurman answers those questions and more in the SHOT Show University session “Advanced Social Media Techniques for the Firearms Retailer” as part of the Master’s learning track.

If you’re truly looking to maximize your profits as a retail owner or range operator in 2017, you will not want to miss our newest speaker to the 2017 SHOT Show University lineup, Robbie Brown. Brown has an extensive background in retailing, wholesaling, distribution service industries and consulting. He has been CEO of numerous companies […]

Wally Nelson will be teaching the session “Negligent Entrustment, A Problem You Do Not Want to Have” as part of SHOT Show University’s Compliance learning track.

If you’re an FFL retailer, you know that ATF Form 4473 is the lynch pin in your business. It is the key to completing legal firearms transfers, key to maintenance of your A&D book and key to successfully passing an ATF audit. But as it is with anything you use frequently and repeatedly, complacency and […]

When it comes to shooting ranges, the idea of “build it and they will come” isn’t the savviest way to go. Nor is it a way to keep money flowing in to pay for staff, range maintenance or to keep the lights on. Like anything else, you must reach out and find new customers, turning […]

For those of you already operating a firearms range and especially for those looking to establish one from the ground up or add one to an existing retail facility, I am pleased to announce that Bryan “B.A.” Stear will be returning for a second year to speak at SHOT Show University. Traditionally held the day […]

With just six months to go before the 2017 SHOT Show, we’re busy finalizing plans for our premier educational forum, SHOT Show University. Just added to the schedule will be the session “Retail to Range—Adding a Range to Your Business” to be presented by two very knowledgeable people, Joe Keffer and Doug VanderWoude. Joe Keffer […]