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Tag Archives: shot show

Business expert Robbie Brown explains how other metrics are just as important to your business as your profit off the top. Do profits equal a healthy business? The obvious answer would seem to be “Yes,” but the reality is that profits are not the be-all-end-all of a thriving and sound FFL or range operation. Business […]

Learn what today’s urban demographic needs and wants in firearms safety and 2nd Amendment education from a new, straight-talking voice at SHOT Show. I am pleased to announce that Maj Toure, founder of Black Guns Matter, will be presenting a highly interactive Retailer Seminar on the misconceptions, myths and successes of engaging urban communities on […]

Sure, you need Facebook and Instagram, but if you want to really reach new customers, YouTube is the place to be. To succeed online, small retailers must place a higher premium on targeting audiences online. Video advertising is one of the most advantageous ways to do this, since video consumption is growing at an unprecedented […]

One of the industry’s best passes on her knowledge of connecting brands with customers In the ever-changing workforce landscape, successful leaders manage and motivate their diverse employees, students and fans to take action. By perfecting their communications — what they say, how they say it and who they say it to — these business leaders […]

This 2018 SHOT Show Retailer Seminar will bring every FFL up to date on this critical component of their business. The National Instant Criminal Background Check System (NICS) has been in existence for nearly 20 years. Even though it’s a well-established system, NICS continues to evolve and grow. Our first Retailer Seminar of the 2018 SHOT […]

Of all the compliance areas today’s FFLs need to focus on, the ATF Form 4473 is perhaps the most important. That form is one of increasing complexity, bringing accuracy and accountability challenges to even the most seasoned FFL salespersons and compliance managers. If you want to reduce your stress level and have an error-free report […]

In business, if you’re not on top of the next big thing, you’re two steps (or more) behind everyone else who is. That doesn’t compromise you only on a superficial level, where your customers — especially the growing legions of Millennial and female buyers — think you’re not “hip” enough for them. Indeed, it can […]