Tag Archives: social media

We’re always searching for topics to keep SHOT University fresh and give our retailers and range owners reason to come back each year. One of the more popular requests we’ve encountered since last year’s University has been for a discussion about e-commerce. In fact, we had so many requests, that we didn’t just add a […]

The 2018 SHOT Show was full of excitement, product releases and plenty of insider news on the show floor. But did you know that up on the quiet Level 4 of the Sands Expo Center several hundred firearms dealers and business owners were hard at work getting a first-class education on how to improve their […]

Welcome to NSSF’s SHOT Show column “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” will share how various successful retailers across the country plan for SHOT Week and what they’re […]

In business, if you’re not on top of the next big thing, you’re two steps (or more) behind everyone else who is. That doesn’t compromise you only on a superficial level, where your customers — especially the growing legions of Millennial and female buyers — think you’re not “hip” enough for them. Indeed, it can […]

A few ways to keep in touch with everything that’s going on at the 2017 SHOT Show this week.

Professional shooter Julie Golob will be hosting the Retailer Seminar, “Social Media and the Firearms Retailer”, at the 2017 SHOT Show.

Social media expert, podcaster, blogger and popular NSSF retail column writer Michelle Scheueurman answers those questions and more in the SHOT Show University session “Advanced Social Media Techniques for the Firearms Retailer” as part of the Master’s learning track.

If it’s one thing we do well, it’s stick with programs that work for our industry. One of those is SHOT Show Exhibitor Academy.