Tag Archives: social media

Get the full SHOT Show Experience Whether you’re here in Las Vegas or tuning in from home SHOT Show TV will help you stay in the loop. SHOT Show TV, the daily television program that covers show news, is being broadcast in hotel rooms around Las Vegas. To watch SHOT Show TV, simply tune in […]

Dad’s Super Pawn, located in Gulfport, Mississippi, came about 34 years ago as something of an impulse idea from owner Kevin Riley’s father. “I was actually going to college,” recalls Riley, who says that until then he had never even set foot in a pawn shop. “We were in the restaurant business,” he explains. “and […]

Does your company sponsor ambassadors and/or events in the shooting sports, hunting, or outdoor lifestyle?  Does your manager know what to expect of those ambassadors and what the ambassadors expect of the company? Come visit with our panel of industry professionals to discuss how your company can better leverage the investment in brand ambassadors and […]

We’re always searching for topics to keep SHOT University fresh and give our retailers and range owners reason to come back each year. One of the more popular requests we’ve encountered since last year’s University has been for a discussion about e-commerce. In fact, we had so many requests, that we didn’t just add a […]

The 2018 SHOT Show was full of excitement, product releases and plenty of insider news on the show floor. But did you know that up on the quiet Level 4 of the Sands Expo Center several hundred firearms dealers and business owners were hard at work getting a first-class education on how to improve their […]

Welcome to NSSF’s SHOT Show column “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” will share how various successful retailers across the country plan for SHOT Week and what they’re […]

In business, if you’re not on top of the next big thing, you’re two steps (or more) behind everyone else who is. That doesn’t compromise you only on a superficial level, where your customers — especially the growing legions of Millennial and female buyers — think you’re not “hip” enough for them. Indeed, it can […]

A few ways to keep in touch with everything that’s going on at the 2017 SHOT Show this week.

Professional shooter Julie Golob will be hosting the Retailer Seminar, “Social Media and the Firearms Retailer”, at the 2017 SHOT Show.

Social media expert, podcaster, blogger and popular NSSF retail column writer Michelle Scheueurman answers those questions and more in the SHOT Show University session “Advanced Social Media Techniques for the Firearms Retailer” as part of the Master’s learning track.