SHOT Show University - Profitable Sale of your FFL

Gene Marks - SHOT Show University - Profitable Sale of your FFL“Nobody lives forever” and “You can’t take it with you” are two truisms we hear throughout our lives. But whether it’s in preparation for your final days or simply a much-looked-forward-to retirement, there will come a day when you want to sell your FFL, just as you’ll want to have a strategy in place so that your heirs can complete a successful and profitable sale of your business. Or maybe, as it sometimes happens, someone admires your store or range (or even just the location), they have their own vision for it and they make an offer to buy your property, brand and goodwill out of the blue. Do you know if it’s a fair offer? Do you know what you’re worth?

You want to be ready for all these scenarios, and you want your business to be as valuable as possible when that time comes to turn over the keys. Our 2018 SHOT Show University session, “Your Exit — How Smart Business Owners are Rapidly Building Organizational Value,” will help you focus on what you need to do to build value in your company and position it to be sold. Gene Marks, one of SHOT Show’s most requested speakers, will take you through the reasons business owners sell, what smart buyers are looking for and the essential tools you’ll need to know in order to value your business like a professional appraiser.

Marks writes daily for The Washington Post, focusing on issues affecting the business community. He also writes weekly columns for Forbes, Inc. Magazine, Fox Business, The Huffington Post and Marks frequently appears on FOX Business, FOX News and CNBC, quarterly on MSNBC’s “Your Business” program and monthly on various TV outlets in the Philadelphia area. In addition, Marks has appeared as a guest on numerous radio talk shows such as The Sean Hannity Radio Show and authored dozens of articles for publication. He owns and operates the Marks Group PC, a highly successful 10-person firm that provides technology and consulting services to small and medium-sized businesses.

Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Though anyone can attend any learning track, those established FFL businesses seeking further success are especially encouraged to participate in the Master’s Class track. (Marks will also be presenting the session “Technologies, Trends, Services and Tools Every FFL Needs to Know” as part of the Retailer 101 track.)

Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at to learn more about our wide variety of sponsorship options.

See the full SHOT Show University agenda and speaker lineup