See what's coming to the 2026 SHOT Show. SHOT Show is all about the businesses of the shooting sports, hunting, law enforcement, and armed forces industries.
SHOT Show is where the people, the passion and the products you need to succeed come together every year.
With exhibit halls spanning both The Venetian Expo and Caesars Forum, plan now which exhibits are must-see stops. View exhibitor and supplier descriptions along with new product details.
Wherever you go during SHOT Week, you’ll meet members of our industry ready to share ideas and connect.
Don’t miss a minute of official SHOT Show coverage.
The New Product Center is the most extensive collection of new shooting sports, hunting, outdoor accessories and equipment with more than 300 companies presenting new
Red-dot optics continue their hot streak, and LPVOs are coming on strong. And that’s not all. For 2026, a competitive thermal-optic market means
Compliance Unveiled: Essential Lessons from NSSF, ATF & FBI/NICS at SHOT University™ 2026 Monday, February 2 | 3:00 p.m. ET Federal firearm regulations
NSSF leads the way in advocating for the industry and its business and jobs, keeping guns out of the wrong hands, encouraging enjoyment of recreational shooting and hunting, and helping people better understand the industry’s lawful products.
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2027: Jan 19–22, 2027
2028: Jan 25–28, 2028
