All In
JAN 18–21

2021 SHOT Show Mid-Week Highlights

We are halfway through the 2021 SHOT Show. Make the most of your last two days with today's updates.

SHOT Show On Demand is loaded with products, manufacturers, distributors, suppliers, buyers, partnerships, consumer insights, compliance and regulatory guidance, and operational know-how. No matter your challenge, the SHOT Show has solutions waiting. Log in to see more!

Meet The Manufacturers. Find The Solutions.

SHOT On Demand is your exclusive opportunity to share your challenges and get answers from knowledgeable and innovative manufacturers. Meet live and ask questions with many of these exhibitors. Meeting is easy; view and request available virtual meeting times in the On Demand platform. Once they accept the meeting request, you’ll receive a notification in your dashboard.

Show Only Promotions

Buyers: Great Deals Are At Your Fingertips

Only in SHOT Show On Demand can you find product savings and other specials being offered by exhibitors. You’ll find special offers ranging from discounts to free shipping and other offers under the Show Promotions tab.

Exhibitors: Boost Your Visibility With A Show Special

It’s not too late to add a show special! Share a product, shipping or instructional course discount, or promotional drawing and contests during SHOT Show On Demand to improve traffic to your digital profile and increase your leads. Here’s a look at some of the exhibitors offering show specials, deals and more.

Digital Press Kits

Media: Save Time Sleuthing

Find the information you need — and quickly. Jump to the newest products and most interesting stories by accessing exhibitors' Digital Press Kits. Simply sign in with your badge number and last name via this link.

Exhibitors: Help Media spread your word

Media can access your Digital Press Kit all year long, so make sure it is up to date. Add an “About Us” company backgrounder; key product announcements; high-resolution logos and product photos and videos; digestible product and service fact sheets; industry award announcements; case studies and testimonials; bios of management and staff available for interviews and expert commentary; and more.

SHOT Show New Product Premiere

Tune in for in-depth coverage of the latest developments in firearms and shooting and hunting products and services through the SHOT Show New Product Premiere, airing on the Outdoor Channel, Sportsman Channel and Sportsman Channel Canada. Broadcasts will be hosted January 18–January 23 at 6 p.m. ET nightly. With limited commercial interruptions, companies to be featured include American Outdoor Brands, Benelli, Ruger, SIG, Springfield Armory, Winchester and many more.

Education Sessions

Retailer Seminar For Tomorrow

Don't miss tomorrow's Retailer Seminar, Membership Strategies: Strength in Numbers, at 11:00 a.m. ET. Learn how to leverage membership programs to load up on profits and grow your customer base. Enroll now to secure your spot!

Seattle Engraving Center
Action Target
Chris Dolnack
Senior Vice President and CMO, NSSF
Colleen Leonard
Manager, Conferences & Events, NSSF
Tammy McIntyre
Manager, Exhibit & Sponsorship Sales, NSSF
Melissa Schilling
Melissa Schilling
Director, Conferences & Exhibitions, NSSF
Chris Tatulli
Director, Exhibit & Sponsorship Sales, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
JAN 18–21, 2022 LAS VEGAS