On Demand
JAN 18–22
2021
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4 Last-Minute Exhibitor Tips to Enhance Your Company’s Success during On Demand

Here are some tips to help you connect virtually with the trade media, retailers, range operators, law enforcement and armed forces professionals who would normally stop by your booth at our in-person event.

Tip 1: Use all the resources and features available with your digital profile

It’s not too late to post a new product listing, announce special offers, complete your digital press kit and match your company to relevant buyers. 

Tip 2: Opt-In for Appointment Requests

All exhibitors must opt-in to accepting meeting requests from buyers in the SHOT Show On Demand Platform. Only buyers and trade media are allowed to request meetings with exhibitors during SHOT Week, so these meeting requests will be valid sales opportunities from active leads. 

Tip 3: Check your messages and appointment requests

Every time you log in to SHOT Show On Demand, your dashboard will highlight any new chats or appointments. Don’t miss an opportunity to meet with potential customers.

Tip 4: Promote your Online Presence with the On Demand Marketing Toolkit

SHOT Show On Demand has assembled several easy-to-download marketing tools, including On Demand logos, custom ads, custom invites, etc., which you can place in all of your marketing communications next week to direct your customers to connect and meet with you.

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Authors
Chris Dolnack

Chris Dolnack

Senior Vice President and CMO, NSSF

Colleen Leonard

Manager, Conferences & Events, NSSF

Tammy McIntyre

Manager, Exhibit & Sponsorship Sales, NSSF

Melissa Schilling

Melissa Shilling

Director, Conferences & Exhibitions, NSSF

Chris Tatulli

Director, Exhibit & Sponsorship Sales, NSSF

Quinn Cassidy

Quinn Cassidy

Manager, Exhibition & Sponsorship, NSSF

Bill Dunn

Bill Dunn

Vice President, Marketing, NSSF

JAN 19–22, 2021 LAS VEGAS