The SHOT Show Exhibitor Academy is specifically designed to help current exhibitors learn how to improve their overall SHOT Show experience, increase ROI and get the most out of your exhibit. And, it's free!
Through this series, NSSF, The Firearm Industry Trade Association, producers of the SHOT Show, along with our hotel and contractor partners will be sharing their wealth of knowledge in successfully exhibiting, marketing and presenting your products and services to the thousands of industry buyers who will be exploring the SHOT Show floor. Any 2026 SHOT Show Exhibitor or 2026 Supplier Showcase Vendor can participate.
We encourage enrollment by any employees who are a part of your company’s exhibitor team or are responsible for event marketing. This will ensure that everyone has the opportunity to attend and benefit from these valuable sessions.
Past Webinar Videos
All Exhibitor Academy webinars are recorded and available to watch. Log in to your Exhibitor Dashboard for the video password.
Session Schedule
July 23 | SHOT Show 2026 Exhibitor Academy Kickoff for New Exhibitors
In this special 90-minute “Idea Swap” session, exhibitors who are new to the SHOT Show will have an opportunity to get Robyn’s expert advice and connect with each other in “speed brainstorming” breakouts. Specifically, you will find out:
- Who attends the SHOT Show, plus how to tailor your exhibiting efforts to attract and engage your target audience segment
- What helpful resources and educational programs are available to new exhibitors, like you, and how to decide which opportunities to prioritize
- Where you should start in preparing to make SHOT 2026 a success
July 30 | SHOT Show 2026 Exhibitor Academy Kickoff for Returning Exhibitors
In this special 90-minute “Idea Swap” session, exhibitors who are new to the SHOT Show will have an opportunity to get Robyn’s expert advice and connect with each other in “speed brainstorming” breakouts. Specifically, you will find out:
- Who attends the SHOT Show, plus how to tailor your exhibiting efforts to attract and engage your target audience segment
- What helpful resources and educational programs are available to new exhibitors, like you, and how to decide which opportunities to prioritize
- Where you should start in preparing to make SHOT 2026 a success
Aug 13 | Office Hours: AMA with Robyn, plus what every exhibitor needs to know about Venetian Level 2
The SHOT Show is a massive trade show, so it can be easy to overlook the opportunities beyond your booth.
In this casual 60-minute “Office Hours” session, you’ll get a sneak peek at what’s happening on Level 2 of the Venetian, some quick tips for sponsorships and media, as well as plenty of time to ask your questions (related to these topics or otherwise) to our favorite trade show trainer, Robyn at Exhibitors WINH.
Aug 27 | Big Ideas, Tiny Budget: How to Achieve Your SHOT 2026 Goals without Over Spending
Exhibiting at SHOT 2026 won’t be cheap, so the smartest exhibitors (in any size booth) will choose to be mindful of their spending. They won’t buy things just to buy them… they’ll invest strategically, in order to support their exhibiting goals.
That’s why, during this fast-paced 60-minute “Q+A Webinar,” Robyn has agreed to help you identify “budget friendly” substitutions for common exhibiting expenses. Plus, she’ll show you how to overcome some of the (related) challenges other exhibitors often struggle with, like maximizing a less-than-ideal booth location, dealing with irrelevant (but persistent) booth visitors, and more.
Bring your questions (or submit them directly to Robyn in advance) because this session is for you!
Sept 17 | Office Hours: AMA with Robyn, plus what every exhibitor needs to know about Venetian Level 1
The SHOT Show is a massive trade show, so it can be easy to overlook the opportunities beyond your booth.
In this casual 60-minute “Office Hours” session, you’ll get a sneak peek at what’s happening on Level 1 of the Venetian, some quick tips for your company description and the New Product Showcase, as well as plenty of time to ask your questions (related to these topics or otherwise) to our favorite trade show trainer, Robyn at Exhibitors WINH.
Sept (On-Demand) | Maximizing Your Experience with the SHOT Show Planner
Join Baylee Balogh, Sr. Implementation Specialist at GoExpo / Momentive Software, in this insightful on-demand video presentation.
Discover essential tips for enhancing your SHOT Show experience, including how to customize your profile, effectively upload press releases, upgrade your sponsorships, and schedule meaningful meetings.
Don’t miss out on these valuable strategies to make the most of your show!
Oct 22 | What Actually Worked for Previous SHOT Exhibitors (and tips to apply their takeaways)
Whether you’re brand new to the SHOT Show or you’ve exhibited a number of times before, you may be wondering if you’re on the right track with what you’re planning…
Yes – every exhibitor is unique, but there’s a lot you can learn from your peers too. So, in this fast-paced 60-minute “Q+A Webinar,” you’ll discover some of the most impactful steps real life SHOT Show exhibitors took to improve upon key components, like booth design, pre-show marketing, attendee interactions, and more… plus, our favorite trade show trainer, Robyn, will help you understand why their efforts worked and equip you to apply their top takeaways to your own participation (instead of just copying the examples shared and hoping for the best).
Bring your questions (or submit them directly to Robyn in advance) because this session is for you!
Oct 29 | Office Hours: AMA with Robyn, plus what every exhibitor needs to know about the Supplier Showcase
The SHOT Show is a massive trade show, so it can be easy to overlook the opportunities beyond your booth…
In this casual 60-minute “Office Hours” session, you’ll get a sneak peek at what’s happening in the Supplier Showcase, some quick tips for educational sessions and special groups you enjoy on-site, as well as plenty of time to ask your questions (related to these topics or otherwise) to our favorite trade show trainer, Robyn at Exhibitors WINH.
Nov 12 - NEW | Maximize Your ROI at SHOT Show 2026 with Lead Retrieval Powered by SWAP
Are you ready to turn booth traffic into qualified leads and real results? Join us for an exclusive webinar designed for SHOT Show 2026 exhibitors to unlock the full potential of Lead Retrieval powered by SWAP.
In this session, you'll learn how to seamlessly capture, qualify, and follow up with leads using SWAP’s intuitive tools. Whether you're a first-time exhibitor or a seasoned pro, this webinar will walk you through everything you need to know to make the most of your event experience.
What we’ll cover:
- What is Lead Retrieval & SWAP?
Understand how SWAP helps you capture and manage leads effortlessly. - How to Activate SWAP
Step-by-step guidance to get started before the show. - How to Scan a Badge
Learn how to quickly collect attendee information with a simple scan. - Easily Edit Contact Information
Make updates on the fly to ensure accuracy. - Where to Add Notes
Capture meaningful conversations and follow-up details. - Lead Rating
Prioritize your leads with customizable ratings. - Survey or Custom Qualifiers
Use tailored questions to qualify leads based on your goals.
Nov 19 | Office Hours: AMA with Robyn, plus what every exhibitor needs to know about logistics in November
The SHOT Show is a massive trade show, so it can be easy to overlook the opportunities beyond your booth… In this casual 60-minute “Office Hours” session, you’ll get a high level overview of the logistics, plus some quick tips for your in-booth qualifying process/use of lead retrieval, as well as plenty of time to ask your questions (related to these topics or otherwise) to our favorite trade show trainer, Robyn at Exhibitors WINH.
Dec 3 | Office Hours: AMA with Robyn, plus what every exhibitor needs to know about Caesars Forum
The SHOT Show is a massive trade show, so it can be easy to overlook the opportunities beyond your booth…
In this casual 60-minute “Office Hours” session, you’ll get a sneak peek at what’s happening in Caesars Forum, some quick tips for networking, as well as plenty of time to ask your questions (related to these topics or otherwise) to our favorite trade show trainer, Robyn at Exhibitors WINH.
Dec 17 | Ready or Not...Essential Last-Minute Preparations for SHOT 2026
By the time this session begins, you will have invested a significant amount of time and effort in preparing to exhibit at SHOT 2026. However, your work isn’t finished yet… in fact, some may argue that it’s just getting started!
So, before you shift your focus to traveling to Las Vegas, getting your booth set up, and starting to engage with attendees, let’s make sure that you aren’t forgetting anything important. In this fast-paced 60-minute “Q+A Webinar,” you’ll explore the essential last-minute preparations that many other exhibitors will overlook, like confirming:
- you understand the rules and regulations
- you’re ready for the re-booking process (whether or not you’ve already decided you’ll exhibit again)
- you’ve listed the talking points you want to share with your internal team
- you have a solid plan for your post-show evaluation and reporting
- and more
Bring your questions (or submit them directly to Robyn in advance) because this session is for you!
Jan 7 | Office Hours: AMA with Robyn, plus what every exhibitor needs to know about SHOT 2026
The SHOT Show is a massive trade show, so it can be easy to overlook the opportunities beyond your booth…
In this casual 60-minute “Office Hours” session, you’ll get a sneak peek at what other activities are happening in conjunction with the SHOT Show, some quick tips for meals and transportation, as well as plenty of time to ask your questions (related to these topics or otherwise) to our favorite trade show trainer, Robyn at Exhibitors WINH.
The Exhibitor Academy staff thank you for your support, and we look forward to seeing you at the 2026 SHOT Show, January 20-23 in Las Vegas, NV.
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