Master Your SHOT Show Strategy with the Exhibitor Academy
The SHOT Show Exhibitor Academy is a free educational series designed exclusively for 2027 SHOT Show and Supplier Showcase exhibitors. Whether you’re focused on booth logistics, marketing or driving ROI, these fast-paced sessions give your entire team the insider knowledge needed to succeed on the show floor.
Who Should Attend?
We encourage all team members involved in your company’s show planning, event marketing, booth strategy or logistics to participate.
How to Register & Access Sessions
All sessions are free, but a la carte registration is required for each live webinar.
1. Log into your Exhibitor Dashboard
2. Select the session(s) you wish to attend and complete your registration.
3. Check your email for direct access links and calendar invites.
*Looking for recordings? On-demand recordings (and our Sept. 16 pre-recorded session) will be accessible via password in your Exhibitor Dashboard approximately one week after the live broadcast.
Past Webinar Videos
All Exhibitor Academy webinars are recorded and available to watch. Log in to your Exhibitor Dashboard for the video password.
Session Schedule
Aug 12 | August Office Hours: Venetian Level 1 and New Product Center | Robyn Davis
Want to show off your newest offerings at SHOT 2027? Curious about what’s happening within Venetian Level 1? Got questions about your trade show strategy?
If yes, then this August Office Hours session is for you!
Join your peers and our favorite trade show trainer, Robyn at Exhibitors WINH, for a quick overview of Venetian Level 1, tips to maximize your participation in the New Product Center (including which exhibitors should snag a spot), and rapid-fire answers to your top questions. The “teaching parts” of this session will be recorded, but arrive early to get your questions in the queue and so you can implement Robyn’s best advice immediately (recordings take about a week to process).
Sept 2 | September Office Hours: Venetian Level 2 and Show Planner Strategy | Robyn Davis
Want to make it easier for attendees to choose to visit your booth? Curious about what’s happening within Venetian Level 2? Got questions about your trade show strategy?
If yes, then this September Office Hours session is for you!
Join your peers and our favorite trade show trainer, Robyn at Exhibitors WINH, for a quick overview of Venetian Level 2, tips to improve your Show Planner listing (including common mistakes exhibitors make), and rapid-fire answers to your top questions. The “teaching parts” of this session will be recorded, but arrive early to get your questions in the queue and so you can implement Robyn’s best advice immediately (recordings take about a week to process).
Sept 16 | [ON-DEMAND VIDEO] Deep Dive into the Show Planner Overview | Community Brands
Want to stand out to attendees before you even arrive in Vegas? Curious about how to unlock the full potential of your online booth listing? Got questions about upgrading sponsorships or managing appointments?
If yes, then this deep-dive presentation is for you!
Join Baylee Balogh, Sr. Implementation Specialist at GoExpo / Momentive Software, for actionable strategies to maximize your SHOT 2027 experience. You’ll discover how to customize your profile, effectively upload press releases, secure high-impact sponsorships and schedule meaningful meetings with buyers.
* Please note: This presentation will be available on-demand starting Wednesday, September 16.
Oct 7 | Maximize Your Investment in SHOT 2027 with Free Resources for Exhibitors | Robyn Davis
Looking for ways to stretch your investment in SHOT 2027? Want to accomplish more, even with a limited budget?
If yes, this special Q+A Webinar is for you!
Don’t miss this fast-paced, 60-minute session with our favorite trade show trainer, Robyn at Exhibitors WINH. You will learn about several free resources available to exhibitors at SHOT 2027 (including what they are and where to find them), along with Robyn’s best advice to use each free resource to support your exhibiting goals.
* Yes, this session will be recorded, but polls and other live interaction will not. Arrive early to ensure you don’t miss anything and so you can start using all of the free resources immediately (recordings take about a week to process).
Oct 28 | October Office Hours: Caesars Forum and Attendee Data | Robyn Davis
Want to better understand the typical SHOT Show attendees? Curious about what’s happening within Caesars Forum? Got questions about your trade show strategy?
If yes, then this October Office Hours session is for you!
Join your peers and our favorite trade show trainer, Robyn at Exhibitors WINH, for a quick overview of Caesars Forum, facts about and feedback from the typical SHOT Show attendees (including how you can use those details to better serve your audience segment), and rapid-fire answers to your top questions. The “teaching parts” of this session will be recorded, but arrive early to get your questions in the queue and so you can implement Robyn’s best advice immediately (recordings take about a week to process).
Nov 11 | November Office Hours: Supplier Showcase/Reloaded and Lead Retrieval Strategy | Robyn Davis
Want to collect/organize your leads more effectively? Curious about what’s happening within Supplier Showcase (and Supplier Showcase Reloaded)? Got questions about your trade show strategy?
If yes, then this November Office Hours session is for you!
Join your peers and our favorite trade show trainer, Robyn at Exhibitors WINH, for a quick overview of Supplier Showcase and Supplier Showcase Reloaded, tips to maximize your use of lead retrieval (including which questions to make sure your team answers about every lead), and rapid-fire answers to your top questions. The “teaching parts” of this session will be recorded, but arrive early to get your questions in the queue and so you can implement Robyn’s best advice immediately (recordings take about a week to process).
Nov 18 | Official SHOT Show Targeted Attendee e-Blast Sales & Lead Retrieval | Maritz
Want to capture more qualified leads and drive real sales at SHOT Show? Curious about how targeted attendee e-blasts can boost your booth traffic before you arrive in Vegas? Got questions about using lead retrieval tools effectively?
If yes, then this session is for you!
Join the experts at Maritz for a fast-paced walkthrough on how to maximize your show investment. You’ll learn how to leverage targeted attendee e-blasts to reach your ideal audience pre-show, seamlessly capture and qualify leads on the show floor, and organize critical follow-up details to turn connections into results.
* Yes, this session will be recorded, but arrive early to get your top questions answered in the live Q&A (recordings take about a week to process).
Dec 2 | What Actually Worked for Previous SHOT Exhibitors (and tips to apply their takeaways) | Robyn Davis
Looking for fresh ideas to enhance your exhibiting efforts? Wondering if your peers have tried something that could work for you too?
If yes, this special Q+A Webinar is for you!
Don’t miss this fast-paced, 60-minute session with our favorite trade show trainer, Robyn at Exhibitors WINH. Like mini-case studies, you will learn about a few previous SHOT Show exhibitors (including one of the strategic actions they tried and how it went for them), along with Robyn’s best advice to use apply each story to support your exhibiting goals.
* Yes, this session will be recorded, but polls and other live interaction will not. Arrive early to ensure you don’t miss anything and so you can start using all of the free resources immediately (recordings take about a week to process).
Dec 9 | December Office Hours: Logistics and Networking Opportunities | Robyn Davis
Looking for ways to connect with other exhibitors and attendees during SHOT 2027? Still need to get your logistics sorted? Got questions about your trade show strategy?
If yes, then this December Office Hours session is for you!
Join your peers and our favorite trade show trainer, Robyn at Exhibitors WINH, for a quick overview of the logistics processes and contacts, tips to meet more of the right people outside of your booth (including what official networking opportunities are available), and rapid-fire answers to your top questions. The “teaching parts” of this session will be recorded, but arrive early to get your questions in the queue and so you can implement Robyn’s best advice immediately (recordings take about a week to process).
Jan 6 | January Office Hours: Final Reminders and Future Planning | Robyn Davis
Want to make sure you aren’t forgetting anything important for SHOT 2027? Already thinking about SHOT 2028? Got questions about your trade show strategy?
If yes, then this January Office Hours session is for you!
Join your peers and our favorite trade show trainer, Robyn at Exhibitors WINH, for a quick overview of what you should be thinking of now in preparation for SHOT 2028, last-minute suggestions to enhance your experience at SHOT 2027 (including any updates from show management you may have missed), and rapid-fire answers to your top questions. The “teaching parts” of this session will be recorded, but arrive early to get your questions in the queue and so you can implement Robyn’s best advice immediately (recordings take about a week to process).
The Exhibitor Academy staff thank you for your support, and we look forward to seeing you at the 2027 SHOT Show, January 19-22 in Las Vegas, NV.
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