It's SHOT time! We have a great week ahead of us. Let's get ready for the first day of the world's greatest trade show.
As SHOT Show 2026 kicks off, we take a closer look at how the event comes together almost overnight during exhibitor move-in and setup. Experience the excitement of getting “hands-on” at Industry Day at the Range, witness industry leaders raising funds for veterans outreach programs through the NSSF HAVA Golf Classic and discover how manufacturers can enhance their supply chain management at the SHOT Week Supplier Showcase – the show within the show.
Badge Pickup
There are several locations available to make picking up your badge easy and convenient once you arrive in Las Vegas. Visit this webpage to find the location that works best for you.
Today's Highlights
Exhibit Floor Opens – 8:30 – 5:30 pm
This year’s sold-out show encompasses 830,000-plus net square feet, featuring over 2,700 exhibitors: industry’s leading manufacturers, wholesalers, retail buyers, law enforcement/military suppliers, conservation organizations, media members and more. View the floor plan.
Last Day Of The Supplier Showcase!
After a great first day yesterday, the Supplier Showcase is kicking off its second and final day in the 5th Floor Palazzo Ballroom of The Venetian Convention Center. View the suppliers on display.
Archery Business + Hunting Retailer Pavilion
The SHOT Show’s Archery Business + Hunting Retailer Pavilion. Located in Caesars Forum, Tuesday–Friday, 8:30 AM–5:30 PM, the show area is designed to provide a comprehensive look at the industry, from traditional archery equipment to cutting-edge technology.
Industry Welcome Reception
Join us for the opening of the SHOT Show for the Industry Welcome Reception. Enjoy complimentary beverages and connect with the industry on the Great Outdoors Plaza from 5:30–6:30 PM. Celebrate America’s 250 anniversary and watch a visually stunning drone show. Open to all SHOT Show badge holders.
SHOT After Dark Welcome Mixer
Join your fellow SHOT Show attendees for a happy hour. Available exclusively to 2026 SHOT Show badge holders with an AFTER DARK package. Limited spots are available. Open bar upgrades are available and recommended.
Educational Opportunities
SHOT University™
We’ve got a great lineup of SHOT University courses today:
| Time | Topic | Speaker |
|---|---|---|
| 8:30 AM – 9:30 AM | Top Automations Driving Revenue | Ben Nelson |
| 10:00 AM – 11:00 AM | Smarter Marketing for Regulated Brands | Dan Kahn |
| 11:30 AM – 12:30 PM | Diversifying Revenue Streams | Shelia Farr |
| 1:15 PM – 2:15 PM | Sell More SILENCERS | Brandon Maddox |
| 2:45 PM – 3:45 PM | Mastering Media Relations | Shannon Newth, Jason Laird |
Export Training Sessions
Exporters need to know how new regulations are working, and what they need to do to keep their export business running smoothly.
| Time | Topic | Speaker |
|---|---|---|
| 10:00 AM – 12:00 PM | Online International Sales of Firearm Parts, Accessories, Ammunition and Optics | Kim Pritula, Adam Fabian |
| 1:00 PM – 3:00 PM | Export Documents – What is Required and How to be Complete | Kim Pritula |
Law Enforcement Education Program (LEEP)
The Law Enforcement Education Program (LEEP) at SHOT Show has various training sessions that run throughout the week.
| Time | Topic | Speaker |
|---|---|---|
| 8:15 AM – 9:45 AM | VirTra Presents: Expectations vs. Training | Von Kliem, Lon Bartel |
| 9:00 AM – 10:00 AM | Low Power Variable Optics for Law Enforcement | David Hubbard |
| 10:15 AM – 11:15 AM | Next Generation Duty Holster for Law Enforcement | Bobby McGee |
| 10:30 AM – 12:30 PM | Instructor Development for Low Light Operations | Robert Cole |
| 1:00 PM – 3:00 PM | Designing and Building Training Facilities | Bobby Cummings |
| 2:00 PM – 3:30 PM | Next-Generation Force Protection: Hearables, Biometric Intelligence and Integrated Tactical Systems at the Edge | Dr. Robert Matthews, Sam Kellett Jr. |
NSSF Meet & Greet with Compliance Consultants
Take advantage of an exclusive opportunity to connect with NSSF’s compliance consultants in the NSSF Member Booth #42310. These experts specialize in critical areas such as ATF compliance, OSHA regulations and excise tax compliance.
| Time | Consultant | Area of Expertise |
|---|---|---|
| 10 AM – 12 PM | Bill Napier | ATF Compliance, Operation Secure Store, Suicide Prevention |
| 10 AM – 12 PM | Dale Krupinski | OSHA/EPA Compliance |
| 2 – 4 PM | Wally Nelson | ATF Compliance |
| 2 – 4 PM | Harry McCabe | ATF Compliance |
| 2 – 4 PM | Andy Graham | ATF Compliance |
Transportation
Industry Day At The Range Transportation Schedule
All media planning to attend today's events at Industry Day at the Range™ are provided shuttle bus transportation to and from the venue.
Connecting Caesars Forum + The Venetian Expo
Save time walking from one exhibit hall to another. The SHOT Bridge can be accessed from the exhibit floor on The Venetian Expo Level 2 and connects directly to Caesars Forum.
Stay Informed
Here are just a few ways to keep in touch with everything that’s going on this week.
- SHOT Show TV and YouTube — For all SHOT Show TV product highlights, interviews and overall show coverage, visit the SHOT Show Youtube Channel.
- SHOT News — Get all the news that every attendee needs to make their SHOT Show experience more complete.
- Social Media — For real-time highlights and breaking news from the show, the SHOT Show’s Facebook, Instagram, LinkedIn, YouTube and X feeds are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us.
- SHOT Show Mobile App — Download the SHOT Show 2026 Mobile App for real-time show announcements, interactive floor maps, meeting and scheduling functions, product-information downloads (including product scanning at the New Product Center), SHOT Show video feeds and more!
- Digital Tracker Details Everything — Everything you need to know about the SHOT Show is detailed in our 2026 SHOT Tracker. Packed with show schedules, networking details, education descriptions, exhibitor lists and a sneak peek of the hottest products being displayed, the Tracker is key for effective pre-show planning.
- Press Resources — The Press Room is the place to get your day in order, grab some coffee and plan your day on the floor. Today, Tuesday, January 20, the Press Room is open from 7:30 AM – 6:00 PM, while the show floor is open from 8:30 AM – 5:30 PM.
- View the SHOT Show Schedule here.
Don't Miss
Support Project ChildSafe and Win a Great Prize
Donate to support the industry’s leading firearm safety program and you’ll be entered into the Project ChildSafe® Safety Sweepstakes for a chance to win a prize corresponding to your donation level. Top prize is a Vault Pro Silver Eagle Series SE-740 gun safe valued at $5,613, including shipping. Other prizes include OpticsPlanet ‘AR’ Bundle, firearms and more.
Bid on Custom Firearms—Support Youth Shooting Sports
NSSF and GunBroker.com have partnered to auction exclusive, custom-donated firearms and gear, benefiting the Youth Shooting Sports Alliance (YSSA). 100% of the proceeds go to supporting youth programs, thanks to waived fees from GunBroker. Bidding is open and closes January 25. Stop by the YSSA Booth No. VL292 at SHOT Show to view featured items in person. Start your bidding!
NSSF Is Here for Your Business
Participating in the SHOT Show is a big deal. You are directly supporting the many programs and initiatives of NSSF® — the Firearm Industry Trade Association. Meet with NSSF experts at the 2025 SHOT Show to learn strategies for strengthening your business and the many benefits of NSSF membership.
Be sure to visit the NSSF Membership booth #42310 at Venetian Expo, Level 1, during the show to take advantage of special offers and membership benefits. Learn more.
