SHOT Show® is off to a great start! Make sure you're getting the most out of your time here with today's update.
Wrapping up an action‑filled first day at SHOT Show, from major product launches to standout moments across the floor. Catch the highlights and see what kicked off the week.
Badge Pickup
There are several locations available to make picking up your badge easy and convenient once you arrive in Las Vegas. Visit this webpage to find the location that works best for you.
Today's Highlights
Archery Business + Hunting Retailer Pavilion
The SHOT Show’s Archery Business + Hunting Retailer Pavilion. Located in Caesars Forum, Tuesday–Friday, 8:30 AM–5:30 PM, the show area is designed to provide a comprehensive look at the industry, from traditional archery equipment to cutting-edge technology.
NSSF Governors' Forum
NSSF will host several state governors to speak about the importance of the firearm industry to their state, efforts to attract firearm- and ammunition-related businesses and the benefits of those businesses to their state economies today. Join us today from 1–2 p.m. at The Venetian Expo, Lido Room 3101A. Attendance is open to all, but space is limited.
NSSF Attorneys General Forum
Join us for a laid-back and interactive discussion with several state attorneys general fighting the legal battle against politically-driven attacks on the firearm industry and Second Amendment rights. The event will be held today from 4–5 PM at The Venetian Expo, Lido Room 3101A. Attendance is open to all, but space is limited.
Women of the Gun Reception
Please join us for the 2026 Women of the Gun Reception today, from 4-5:30 in the Palazzo Ballroom. Join this free event to enjoy food, wine and networking with hunting and shooting sports celebrities, media, bloggers, influencers, athletes and industry leaders, all gathered to celebrate the achievements of women in the shooting sports, and highlight their efforts to support NSSF’s Project ChildSafe program. Space is limited – register here today!
Industry Networking Reception
Relax after the SHOT Show floor closes for the Industry Networking Reception. Enjoy live music while you grab a drink, reconnect with colleagues and meet new industry professionals on the Great Outdoors Plaza from 5:30–6:30 PM. Open to all SHOT Show badge holders.
SHOT After Dark Welcome Mixer
Join your fellow SHOT Show attendees for a happy hour. Available exclusively to 2026 SHOT Show badge holders with an AFTER DARK package. Limited spots are available. Open bar upgrades are available and recommended.
Educational Opportunities
We’ve got a great lineup of SHOT University courses today:
| Time | Topic | Speaker |
|---|---|---|
| 8:30 AM – 9:30 AM | Beyond Pink: Real Data, Real Women, Real Revenue | Charneta Samms |
| 10:00 AM – 11:00 AM | Creating a Destination Gun Store That E Commerce Can't Beat | Michael Goerlich |
| 11:00 AM – 12:00 PM | Effective Strategies for FFLs: Combating Straw Purchases and Enhancing Business Security | Bill Napier, Chris Renzulli, Heather Gillingham |
| 11:30 AM – 12:30 PM | Engaging with your Community by Celebrating FREEDOM | Patricia Harrold |
| 1:15 PM – 2:15 PM | How Hackers Really Hack and How To Best Defend | Roger Grimes |
| 3:00 PM – 5:00 PM | ATF/NICS Town Hall | TBD |
Exporters need to know how new regulations are working, and what they need to do to keep their export business running smoothly.
| Time | Topic | Speaker |
|---|---|---|
| 10:00 AM – 12:00 PM | BIS Update – Licensing and Country Policies | Kim Pritula |
| 1:00 PM – 3:00 PM | ATF Form 6 Import Permits – The Process and How to file in the eForms System | Kim Pritula |
Law Enforcement Education Program (LEEP)
The Law Enforcement Education Program (LEEP) at SHOT Show has various training sessions that run throughout the week.
| Time | Topic | Speaker |
|---|---|---|
| 9:00 AM – 10:00 AM | Low Power Variable Optics for Law Enforcement | David Hubbard |
| 9:15 AM – 10:30 AM | Law Enforcement Indoor Firing Range Design | Raymond Lee, Mark Price, Tom Taylor |
| 10:30 AM – 12:30 PM | The Hidden Hazards: Essential Tactics for Li-ION Safety | Brett Bigger |
| 1:30 PM – 3:00 PM | Testing vs Evaluating – Equipment selection for most agencies | Erick Gelhaus |
| 2:00 PM – 3:30 PM | Learn how range acoustics impact everything from shooters health to OSHA compliance. | Bill Bergiadis, Dale Krupinski, Ken Lewis |
NSSF Meet & Greet with Compliance Consultants
Take advantage of an exclusive opportunity to connect with NSSF’s compliance consultants in the NSSF Member Booth #42310. These experts specialize in critical areas such as ATF compliance, OSHA regulations and excise tax compliance.
| Time | Consultant | Area of Expertise |
|---|---|---|
| 2 – 4 PM | Renee Lewis | CA DOJ Compliance |
| 2 – 4 PM | Judy Bender | ATF Compliance |
Stay Informed
Here are just a few ways to keep in touch with everything that’s going on this week.
- SHOT Show TV and YouTube — For all SHOT Show TV product highlights, interviews and overall show coverage, visit the SHOT Show Youtube Channel.
- SHOT News — Get all the news that every attendee needs to make their SHOT Show experience more complete.
- Social Media — For real-time highlights and breaking news from the show, the SHOT Show’s Facebook, Instagram, LinkedIn, YouTube and X feeds are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us.
- SHOT Show Mobile App — Download the SHOT Show 2026 Mobile App for real-time show announcements, interactive floor maps, meeting and scheduling functions, product-information downloads (including product scanning at the New Product Center), SHOT Show video feeds and more!
- Digital Tracker Details Everything — Everything you need to know about the SHOT Show is detailed in our 2026 SHOT Tracker. Packed with show schedules, networking details, education descriptions, exhibitor lists and a sneak peek of the hottest products being displayed, the Tracker is key for effective pre-show planning.
- Press Resources — The Press Room is the place to get your day in order, grab some coffee and plan your day on the floor. Today, Tuesday, January 20, the Press Room is open from 7:30 AM – 6:00 PM, while the show floor is open from 8:30 AM – 5:30 PM.
- View the SHOT Show Schedule here.
Don't Miss
Support Project ChildSafe and Win a Great Prize
Donate to support the industry’s leading firearm safety program and you’ll be entered into the Project ChildSafe® Safety Sweepstakes for a chance to win a prize corresponding to your donation level. Top prize is a Vault Pro Silver Eagle Series SE-740 gun safe valued at $5,613, including shipping. Other prizes include OpticsPlanet ‘AR’ Bundle, firearms and more.
Bid on Custom Firearms—Support Youth Shooting Sports
NSSF and GunBroker.com have partnered to auction exclusive, custom-donated firearms and gear, benefiting the Youth Shooting Sports Alliance (YSSA). 100% of the proceeds go to supporting youth programs, thanks to waived fees from GunBroker. Bidding is open and closes January 25. Stop by the YSSA Booth No. VL292 at SHOT Show to view featured items in person. Start your bidding!
NSSF Is Here for Your Business
Participating in the SHOT Show is a big deal. You are directly supporting the many programs and initiatives of NSSF® — the Firearm Industry Trade Association. Meet with NSSF experts at the 2025 SHOT Show to learn strategies for strengthening your business and the many benefits of NSSF membership.
Be sure to visit the NSSF Membership booth #42310 at Venetian Expo, Level 1, during the show to take advantage of special offers and membership benefits. Learn more.
