We are halfway through the 2026 SHOT Show®. Here is a recap from yesterday and today's updates:
Day two of SHOT Show 2026 has been nothing short of incredible! From innovative product showcases to insightful discussions, we’ve seen the best the industry has to offer. We can’t wait to see what tomorrow brings!
Today's Highlights
Suicide Prevention Town Hall
NSSF invites anyone at SHOT Show with an interest in helping to prevent suicide to attend the first SHOT Show Suicide Prevention Town Hall, today, Thursday, Jan. 22, from 2:00 – 3:15 PM in Lido Ballroom #3104, The Venetian Expo Level 3. Secretary of Veterans Affairs Doug Collins has been invited to give the keynote address. Learn how individuals and companies can help save lives. If you haven’t signed up for this event, please visit the Education Registration Desk at The Venetian Expo on the Level 3 to register. There’s no charge to attend.
Visit the New product Center
The New Product Center is the most extensive collection of new shooting sports, hunting, outdoor accessories and equipment with more than 300 companies presenting new products at the 2026 SHOT Show.
Archery Business + Hunting Retailer Pavilion
The SHOT Show’s Archery Business + Hunting Retailer Pavilion. Located in Caesars Forum, Tuesday–Friday, 8:30 AM–5:30 PM, the show area is designed to provide a comprehensive look at the industry, from traditional archery equipment to cutting-edge technology.
Industry Happy Hour
The conversations continue tonight as everyone moves out to the Great Outdoors Plaza from 5:30–6:30 PM for a productive happy hour with complimentary beverages. Open to all 2026 SHOT Show badge holders.
SHOT After Dark Welcome Mixer
Join your fellow SHOT Show attendees for a happy hour at Gatsby's Lounge (10 minute drive from Venetian Expo). Available exclusively to 2026 SHOT Show badge holders with an AFTER DARK package. Limited spots are available. Open bar upgrades are available and recommended.
Educational Opportunities
SHOT University™
We’ve got a great lineup of SHOT University courses today:
| Time | Topic | Speaker |
|---|---|---|
| 8:30 AM – 9:30 AM | Smart Staffing: Hiring, Onboarding, and Building a Resilient Team | Jessica Keffer |
| 9:00 AM – 10:00 AM | NICS Enhancements for FFLs | |
| 10:00 AM – 11:00 PM | Build Your AI Marketing Agent Live on Stage | Ryan Boylston |
| 11:30 PM – 12:30 PM | Five Mistakes that Sink Retailer Exits and How to Fix Them | Ben Brickweg |
| 1:15 PM – 2:15 PM | All Things ATF Compliance | Andy Graham, Harry McCabe, Wally Nelson |
| 2:00 PM – 3:15 PM | SHOT Show Suicide Prevention Town Hall | Joe Bartozzi, Dr. Chris Barsotti, Dr. Emmy Betz, Jacquelyn Clark, Mike Sodini, Bill Brassard |
| 2:45 PM – 3:45 PM | Turning Inventory into Opportunity | Hank Yacek |
| 4:15 PM – 5:15 PM | Tales from the Counter: Mistakes, Mayhem, and Close Calls | Jamison Collins, John (JC) Clark, Ken Kwak, Mike Brown |
Law Enforcement Education Program (LEEP)
The Law Enforcement Education Program (LEEP) at SHOT Show has various training sessions that run throughout the week.
| Time | Topic | Speaker |
|---|---|---|
| 9:30 AM – 10:30 AM | Crisis De-Escalation and Active Shooter Response Training | Ron Applin |
| 11:00 AM – 12:00 PM | How to create a tactical training area without spending a fortune | John Thorne |
| 12:30 PM – 1:30 PM | Police Suicide: The Threshold of Pain | Jared Buchanan |
NSSF Meet & Greet with Compliance Consultants
Take advantage of an exclusive opportunity to connect with NSSF’s compliance consultants in the NSSF Member Booth #42310. These experts specialize in critical areas such as ATF compliance, OSHA regulations and excise tax compliance.
| Time | Consultant | Area of Expertise |
|---|---|---|
| 2 PM – 4 PM | Judy LeDoux | ATF Compliance |
| 2 PM – 4 PM | Richard Weimer | Excise Tax Compliance |
Stay Informed
Here are just a few ways to keep in touch with everything that’s going on this week.
- SHOT Show TV and YouTube — For all SHOT Show TV product highlights, interviews and overall show coverage, visit the SHOT Show Youtube Channel.
- SHOT News — Get all the news that every attendee needs to make their SHOT Show experience more complete.
- Social Media — For real-time highlights and breaking news from the show, the SHOT Show’s Facebook, Instagram, LinkedIn, YouTube and X feeds are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us.
- SHOT Show Mobile App — Download the SHOT Show 2026 Mobile App for real-time show announcements, interactive floor maps, meeting and scheduling functions, product-information downloads (including product scanning at the New Product Center), SHOT Show video feeds and more!
- Digital Tracker Details Everything — Everything you need to know about the SHOT Show is detailed in our 2026 SHOT Tracker. Packed with show schedules, networking details, education descriptions, exhibitor lists and a sneak peek of the hottest products being displayed, the Tracker is key for effective pre-show planning.
- Press Resources — The Press Room is the place to get your day in order, grab some coffee and plan your day on the floor. Today, Thursday, January 20, the Press Room is open from 7:30 AM – 6:00 PM, while the show floor is open from 8:30 AM – 5:30 PM.
- View the SHOT Show Schedule here.
Don't Miss
Support Project ChildSafe and Win a Great Prize
Donate to support the industry’s leading firearm safety program and you’ll be entered into the Project ChildSafe® Safety Sweepstakes for a chance to win a prize corresponding to your donation level. Top prize is a Vault Pro Silver Eagle Series SE-740 gun safe valued at $5,613, including shipping. Other prizes include OpticsPlanet ‘AR’ Bundle, firearms and more.
Bid on Custom Firearms—Support Youth Shooting Sports
NSSF and GunBroker.com have partnered to auction exclusive, custom-donated firearms and gear, benefiting the Youth Shooting Sports Alliance (YSSA). 100% of the proceeds go to supporting youth programs, thanks to waived fees from GunBroker. Bidding is open and closes January 25. Stop by the YSSA Booth No. VL292 at SHOT Show to view featured items in person. Start your bidding!
NSSF Is Here for Your Business
Participating in the SHOT Show is a big deal. You are directly supporting the many programs and initiatives of NSSF® — the Firearm Industry Trade Association. Meet with NSSF experts at the 2025 SHOT Show to learn strategies for strengthening your business and the many benefits of NSSF membership.
Be sure to visit the NSSF Membership booth #42310 at Venetian Expo, Level 1, during the show to take advantage of special offers and membership benefits. Learn more.
