We hope you’ve had a tremendous week at the SHOT Show®. Safe travels to all, and we’ll see you back here next year, Jan 19—22, 2027!
A full day of energy, innovation, and industry connection comes to a close. From packed aisles and product launches to meaningful conversations and community moments, this wrap‑up highlights everything that made today at SHOT Show one to remember.
Today's Highlights
Last Day of the Exhibit Floor
This year’s sold-out show encompasses 830,000-plus net square feet, featuring over 2,700 exhibitors: industry’s leading manufacturers, wholesalers, retail buyers, law enforcement/military suppliers, conservation organizations, media members and more. View the floor plan.
Visit the New Product Center
The New Product Center is the most extensive collection of new shooting sports, hunting, outdoor accessories and equipment with more than 300 companies presenting new products at the 2026 SHOT Show.
Archery Business + Hunting Retailer Pavilion
The SHOT Show’s Archery Business + Hunting Retailer Pavilion. Located in Caesars Forum, Tuesday–Friday, 8:30 AM–5:30 PM, the show area is designed to provide a comprehensive look at the industry, from traditional archery equipment to cutting-edge technology.
Visit the SHOT Show Store Today
Stop by the SHOT Show Store to pick up some awesome SHOT Show swag! T-shirts, hats, mugs, pins, sweatshirts and more are waiting to fill your memorabilia needs. SHOT Show Stores are located in both The Venetian Expo and Caesars Forum.
Stay Informed
Here are just a few ways to keep in touch with everything that’s going on this week.
- SHOT Show TV and YouTube — For all SHOT Show TV product highlights, interviews and overall show coverage, visit the SHOT Show Youtube Channel.
- SHOT News — Get all the news that every attendee needs to make their SHOT Show experience more complete.
- Social Media — For real-time highlights and breaking news from the show, the SHOT Show’s Facebook, Instagram, LinkedIn, YouTube and X feeds are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us.
- SHOT Show Mobile App — Download the SHOT Show 2026 Mobile App for real-time show announcements, interactive floor maps, meeting and scheduling functions, product-information downloads (including product scanning at the New Product Center), SHOT Show video feeds and more!
- Digital Tracker Details Everything — Everything you need to know about the SHOT Show is detailed in our 2026 SHOT Tracker. Packed with show schedules, networking details, education descriptions, exhibitor lists and a sneak peek of the hottest products being displayed, the Tracker is key for effective pre-show planning.
- Press Resources — The Press Room is the place to get your day in order, grab some coffee and plan your day on the floor. Today, Friday, January 23, the Press Room is open from 7:30 AM – 3:00 PM, while the show floor is open from 8:30 AM – 4:00 PM.
- View the SHOT Show Schedule here.
Don't Miss
One Week Left To Win a Great Prizes!
Donate to support the industry’s leading firearm safety program and you’ll be entered into the Project ChildSafe® Safety Sweepstakes for a chance to win a prize corresponding to your donation level. Top prize is a Vault Pro Silver Eagle Series SE-740 gun safe valued at $5,613, including shipping. Other prizes include OpticsPlanet ‘AR’ Bundle, firearms and more.
Auction Closing Soon! Bid on Custom Firearms—Support Youth Shooting Sports
NSSF and GunBroker.com have partnered to auction exclusive, custom-donated firearms and gear, benefiting the Youth Shooting Sports Alliance (YSSA). 100% of the proceeds go to supporting youth programs, thanks to waived fees from GunBroker. Bidding closes January 25. Start your bidding!
NSSF Is Here for Your Business
Participating in the SHOT Show is a big deal. You are directly supporting the many programs and initiatives of NSSF® — the Firearm Industry Trade Association. Meet with NSSF experts at the 2025 SHOT Show to learn strategies for strengthening your business and the many benefits of NSSF membership.
Be sure to visit the NSSF Membership booth #42310 at Venetian Expo, Level 1, during the show to take advantage of special offers and membership benefits. Learn more.
