Lead Retrieval by Maritz
What is lead retrieval?
Lead retrieval is a service exhibitors can purchase to scan badges onsite at SHOT Show to get their booth visitors profile and demographic information.
Do I have to use Maritz lead retrieval to scan badges?
Yes. You must purchase a Maritz lead retrieval option listed below to get any information on the attendees.
What are my lead retrieval options?
Maritz lead retrieval services offer different options for SHOT Show exhibitors to choose from, based on your exhibit booth’s needs.
- SWAP Mobile Application
The SWAP mobile app can be used on your own mobile device (iOS or Android) and is a popular option among exhibitors due to ease of use and not having to pick up/return a rental device. - Handheld Scanner
The Maritz Handheld Scanner is a rental device that offers high speed scanning for your exhibit booth. - Tablet Scanner
The Tablet Scanner is a rental device with a 7” Android tablet screen for those who may desire a larger screen for typing notes or custom qualifiers. - Developer’s Kit – API Key
The Developer’s Kit allows exhibitors to use their own badge scanning application via API Key. There is a charge for the API.
How much is lead retrieval?
The SWAP app by Maritz can be purchased for as low as $579 in advance. Some members of the National Shooting Sports Foundation, the owners of the SHOT Show, may get a free activation.
Where is the Maritz Lead Retrieval service desk onsite at SHOT Show?
Maritz lead retrieval services are in 3 different locations to best serve your booth (times may vary depending on exhibit/showcase):
Venetian Level 1 & 2 Exhibits
Exhibitor Service Center on Level 2 off of the Venetian entrance hallway, across from Veronese Ballroom (30000 booths)
Caesars Forum Exhibits
Exhibitor Service Center in Room 406
Supplier Showcase
Venetian Expo Level 5 next to Registration
How do I order Maritz Lead Retrieval?
There are some different ways to order lead retrieval services from Maritz:
- Order Online: https://exhibitor.swap.mge360.com/
If your company has a voucher code, place your order as usual and input the voucher code on the final page of checkout.
Note: Your company’s exhibit booth may only have specific individual(s) assigned login credentials to access your company’s exhibitor portal. Please use the “Need Assistance” button on the login page for help. - Order Form: Submit your completed order form to exhibitorservices@maritz.com
- Order Onsite: Maritz lead retrieval services will be available to assist exhibitors onsite with new and existing lead retrieval orders at the locations listed above in the previous question.
- Contact Us: exhibitorservices@maritz.com
Can I use a camera to take pictures of badges?
No, you must purchase the app or equipment from Maritz in order to get the information of your visitors. We recommend buying lead retrieval earlier to save money, though if you get onsite and start taking pictures, you can manually add badge information to your Maritz lead retrieval purchase.
How do I activate SWAP?
Approximately 2–4 weeks prior to show opening, every exhibiting company with a SWAP lead retrieval order is issued a 16-digit activation code. If your exhibiting company places an order for SWAP during or after this time you will receive your 16-digit activation code at the time your order is placed. Your booth’s activation code, along with your individual exhibitor badge ID number (or registration confirmation number), is needed to activate the SWAP mobile application.
The activation code is sent within an e-mail titled “SWAP Activation Documents” to your booth’s primary contact or person who placed the order. This e-mail can be forwarded to the booth staff who will be using SWAP as it includes all the information needed to download and activate the SWAP mobile app.
Please note: SWAP activation codes can only be used by registered exhibit staff from the same registered exhibit company, they cannot be shared among separate companies.
If you need your activation code and instructions, please contact exhibitorservices@maritz.com or visit your Maritz lead retrieval service desk onsite.
Where do I download the SWAP mobile application to my own mobile device?
You may search your mobile device’s app store for “SWAP by Maritz” or use the camera on your mobile device to scan the respective QR code for your device below:
- iOS
- Android
What if I have questions?
Please contact exhibitorservices@maritz.com or visit your Maritz lead retrieval service desk onsite.
Reach Email Marketing by Maritz
What is a REACH list?
Reach is an email marketing offering provided by Maritz. Reach allows you to send email campaigns to all SHOT Show attendees or a targeted list of SHOT Show attendees.
Pre-show email marketing is a great way to let attendees know you will be exhibiting and where you will be located.
During the show, sending a quick email to attendees to remind them to stop by, and post-show is great to offer promotions and connect with attendees you may have missed on the show floor. The portal is not ready until after mid-November due to the majority of SHOT Show attendees registering closer to the start of SHOT Show.
How do I create my list for a targeted email send?
Demographic selections for targeted lists are available on page 3 of the order form – and range from Field of Work to Product of Interest and Purchasing Authority.
Do I get the emails of the attendees and media?
SHOT Show and Maritz do not provide an attendee list or contact list due to privacy polices. If you would like to reach out to attendees prior or during the show you may do so through a REACH email blast through Maritz. This is a blind email blast service and does not provide a list or contact information.
Is there help during the building process?
Yes, Maritz provides full-service assistance helping to ensure success in reaching out to your buyers.
How much does it cost to email the attendees and media?
The cost is as low as $375 for 1000 emails. Email Maci Loughery at maci.loughery@maritz.com for assistance and more information.
Why can I not email exhibitors?
SHOT Show does not give out exhibitors’ information due to General Data Protection Regulation.