The SHOT Show is all about YOU and YOUR BUSINESS. This is your opportunity to connect with the industry's top manufacturers, distributors, and experts who can help any retailer or range, both large and small, better serve its community. Whether you're looking to expand your product offerings, improve your marketing strategies, or enhance your range of facilities, the SHOT Show has everything you need to succeed. This is YOUR shot. Don’t miss it!
Want to attract new shooters, manage inventory and volume, build traffic through the slower seasons, and maximize your margins or employees’ potential? SHOT University offers a la carte training courses to help retailers and ranges hone their management skills for today’s highly competitive and regulated marketplace.
Session content will cover topics such as customer communications, used firearms, new shooters, ATF/NICS, compliance, operations, marketing, workforce development and more
Your participation in the SHOT Show directly directly supports the mission of NSSF — the Firearm Industry Trade Association.
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6 Corporate Drive, Suite 650
Shelton, CT 06484
(855) 355-7468
(203) 270-2370
2026: Jan 20–23, 2026
2027: Jan 19–22, 2027