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JAN 18–21

Industry Day at the Range is Exposure Boost for Exhibitors

SHOT Show 2020 Industry Day at the Range

SHOT Show® Industry Day at the Range™, the largest and most influential one-day shooting and demo event in the hunting and shooting sports industry, has announced that limited exhibit space is available for companies wishing to showcase their products to over 1,800 media and buyers. All 2020 registered SHOT Show Exhibitors, including those on the main show floor but especially our newer exhibitors on the NEXT row and those taking place in the Pop-Up Preview, are encouraged to take advantage of this pre-show opportunity and the exceptional exposure it provides your brand and products.

Exhibitors showcase their products on the shooting range to over 1,800 media and buyers.

The 15th annual Industry Day at the Range will take place at the Boulder Rifle and Pistol Club in Boulder City, Nevada, on Monday, Jan. 20, 2020 from 8:30 a.m. to 4:30 p.m. — one day prior to SHOT Show. The remaining exhibitor opportunities for Industry Day at the Range include: rifle shooting space, archery, airgun, less-lethal products, ATV/truck demo, show trailer and non-shooting space.

Give Hands-on Access to Buyers and Media

Media and buyers line up for entry to SHOT Show Media Day at the Range.

This is an invitation-only event for press members and buyers, those invitations being extended by exhibitors in coordination with the event’s owners, CMG Marketing & Events and Triple Curl PR & Advertising. Sponsors and exhibitors begin to receive media coverage the moment Industry Day at the Range begins and builds momentum for your products both during the show and throughout the year. The event allows media and buyers to see and handle products before SHOT Show begins. For press members, this puts your products and brand at the top of their story and review list. For buyers, the firsthand experience handling your products has proven to greatly enhance their ability to sell them.

Last year’s Industry Day at the Range garnered over 125 million impressions for exhibitors through the first three months of the year. It is truly a value-added proposition for all who exhibit at SHOT Show. For more information on Industry Day at the Range or to register, visit

Davidson's, America's leading shooting sports wholesaler
Chris Dolnack
Senior Vice President and CMO, NSSF
Colleen Leonard
Manager, Conferences & Events, NSSF
Tammy McIntyre
Manager, Exhibit & Sponsorship Sales, NSSF
Melissa Schilling
Melissa Schilling
Director, Conferences & Exhibitions, NSSF
Chris Tatulli
Director, Exhibit & Sponsorship Sales, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
JAN 18–21, 2022 LAS VEGAS