Jan 20–23, 2026
Venetian Expo + Caesars Forum
Las Vegas

Insider: Exhibitor Deadlines, Reminders and Opportunities

It’s Barely Pumpkin Spice Season, But Deadlines Are Already Here!

  • October 1: Directory Listings for the Buyers Guide and Tracker
  • October 1: Additional Listings for the Buyers Guide and Tracker
  • October 11: Supplier Showcase Listings

Stand Out by Advertising in the SHOT Show Tracker and Directory

Did you know that 75 percent of people remember a brand after seeing a print ad, compared to only 44 percent after an online ad? Your window to advertise in the pre-SHOT Show Tracker and the SHOT Show Directory is closing fast. These publications put your brand directly in front of buyers before the show — and keep you top-of-mind during it. Don’t miss this chance to stand out. Reserve your spot today by contacting me at ctatulli@nssf.org or 203-426-1320, ext. 214. — Chris Tatulli, NSSF

Looking to Promote Multiple Brands at Your Booth?

It’s hard to believe, but it’s already that time of year again. We are already working on printed marketing pieces produced both onsite and mailed in advance of the show, and that includes all listings for your companies and brands. Please make sure that all your company’s information is up to date in your Exhibitor Dashboard and any additional listings are added no later than this week, October 1. If you have any questions, please contact me at avalentine@convexx.com or 702-216-5855. — Angel Valentine, ConvExx

New Product Center and Guide Deadlines Arriving in Coming Weeks

The marketing pieces mentioned above also include the New Product Guide, the handy guide to all the entries that thousands of buyers take home with them from the show. Don’t miss out on being a part of this important marketing program. All new exhibitors receive an entry in the New Product Center, so be sure to take advantage of this opportunity while you can. If you don’t currently have a new product entry purchased or included in your package, yet want to participate, be sure to access your Exhibitor Dashboard as soon as possible. Inclusion in the printed New Product Guide requires purchase and uploading a description and image by October 31. If you have any questions or need clarification, please contact me at avalentine@convexx.com or 702-216-5855. — Angel Valentine, ConvExx

Vegas Discount Campaign Right Now at Your Fingertips

Looking for ways to save some money while planning for your trip to Vegas? The Las Vegas Convention and Visitors Authority has created a program called Vegas Unlocked, where they have compiled numerous discounts at venues across the city. To receive the All Access Pass, register here and receive discounts on activities, shows and restaurants all around the city. Have a look and try it out, as it may help with your hospitality planning in the coming months. — Jeff Pressman, ConvExx

Venetian Renovation Continues

Last year, we were pleasantly surprised to see a completely refreshed Level 2 of the Venetian Convention Center with fresh color schemes and additional digital signage throughout the building. Summer has been a busy season at The Venetian as they are just completing a similar refresh of Levels 4 and 5 of the Convention Center. That means the Supplier Showcase will have an all-new look as well as all the rooms on Level 4. If your booth is upstairs on Level 5, keep these colors in mind when designing your space. — Jeff Pressman, ConvExx

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Authors

NSSF
Chris Dolnack
Chris Dolnack
SVP & Chief Customer Officer, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
Melissa Shilling
Melissa Schilling
Vice President of Exhibitions & Events, NSSF
Jade Moldae
Jade Moldae
Director, Content, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Colleen Leonard
Colleen Leonard
Manager, Conferences & Events, NSSF
Zachary Maddox
Zachary Maddox
Manager, Exhibit & Sponsorship Sales, NSSF
Tammy McIntyre
Tammy McIntyre
Manager, Member Services, NSSF
Chris Tatulli
Chris Tatulli
Senior Director, Exhibit & Sponsorship Sales, NSSF
ConvExx
Jeff Pressman
Jeff Pressman
President & CEO, ConvExx
Jennifer Carr
Jennifer Carr
Vice President, Trade Show & Event Operations, ConvExx
Mike Clark
Mike Clark
Vice President, Sales, ConvExx
Casie Stock
Casie Stock
Vice President, Attendee Services & Registration, ConvExx
Regina Clark
Regina Clark
Director, Exhibitor Services, ConvExx
Kathryn Rae
Kathryn Rae
Projects Administrator, ConvExx