Here in August, the 2027 SHOT Show is just over five months away. As it happens each year, these next few months are going to fly by and the opening day of the show will soon be upon us. We hope you’ve enjoyed your summer and are ready to get your SHOT Show preparations into high gear!
SHOT Show Exhibitor Academy Webinar Series Begins Tomorrow (Aug. 12)
SHOT Show Exhibitor Academy returns to prep exhibitors for a successful 2027 show. Invitations to the series of webinars have been sent to the main contact for each exhibitor. If you have not received an invitation, please email exhibitorhelp@convexx.com. The complete schedule can be found at shotshowerc.com. The first webinar scheduled for tomorrow, Aug. 12, is with Robyn Davis. She will be conducting Office Hours for Venetian Level 1 exhibitors, and also going into detail about the benefits of the SHOT Show New Product Center. — Erik Scarpati, NSSF
New! Supplier Showcase Reloaded Expands into Wednesday & Thursday
Due to overwhelming demand for the sold-out Supplier Showcase, we’re introducing Supplier Showcase Reloaded — a new opportunity available Wednesday and Thursday during SHOT Show. Current exhibitors can expand their presence by showcasing products and services to manufacturers and product developers, while attendees involved in sourcing, engineering, product development and operations should plan time to visit and discover new suppliers, materials, technologies and manufacturing solutions. Whether you’re looking to grow your business or strengthen your supply chain, Supplier Showcase Reloaded is a valuable addition to your SHOT Show schedule. If you want to participate in Supplier Showcase Reloaded, contact your SHOT Show Account Executive or click here for the application. — Chris Tatulli, NSSF
Your One-Stop Resource for SHOT Show Exhibiting
Have a question about exhibiting at SHOT Show? Chances are the answer is in the SHOT Show Exhibitor Resource Center (ERC). Visit shotshowerc.com for everything you need to prepare for the show, including deadlines, exhibitor rules, ordering information, marketing opportunities, move-in and move-out details, forms, contacts, and much more. Bookmark the site and make it your go-to resource before you arrive in Las Vegas. — Jennifer Carr, ConvExx
Exhibitor & Supplier Showcase Toolkits Are Live
The Exhibitor and Supplier Showcase Toolkits are now live and ready to use. All assets and copy for the 2027 show have been updated, including logos, prewritten messaging, ads and more valuable resources. These practical toolkits give you the ability to take control of how you market your presence at SHOT Show — enabling buyers to better find and connect with you. (If you are planning on taking advantage of Supplier Showcase Reloaded, assets will be created and ready to use in the near future.) — Melissa Schilling, NSSF
Don’t Forget to Book Your Rooms Early
More properties are selling out of their discounted block each week, so now is the perfect moment to lock in your stay during SHOT Week. Please remember booking through the official hotel blocks are the safest way to go to ensure your discounted rate is honored, and you will have confidence in knowing there won’t be hidden fees upon your arrival in Vegas. Find all the discounted hotel blocks here. — Melissa Schilling, NSSF
SHOT Show on a Budget Series Returns
Relating to the point above, booking your hotel room now comes with a range of benefits — from expanded selection to favorable rates. This blog post, which was first sent as an NSSF-member-only email, marks the return of the SHOT Show on a Budget Series and details how booking your hotel early adds value to your stay in Vegas. — Jade Moldae, NSSF
Promote All Your Brands with Additional Listings
Do you have multiple brands or product lines you want buyers to discover? Additional Listings allow each qualifying brand to appear separately in the Official SHOT Show Directory, Show Planner and SHOT Show mobile app, giving attendees more opportunities to find your products. If you haven’t added your brands yet, it’s not too late — log into your Exhibitor Dashboard to request an Additional Listing and maximize your visibility before and during the show. — Regina Clark, ConvExx
International Exhibitors: Apply for Your Visa Early
If you require a visa to travel to the United States for SHOT Show, we encourage you to begin the application process as early as possible. If you need an official SHOT Show invitation letter to support your visa application, please contact us at visa@shotshow.org. Applying early helps avoid delays and ensures you’re ready to join us in Las Vegas. — Melanie Mathis, ConvExx
Stay Vigilant: Beware of SHOT Show Scams
Please remain vigilant when receiving calls or emails regarding your SHOT Show exhibit. This week, we received a report of an exhibitor being contacted by someone claiming to be from “Convention Experts” and warning that their booth would be cancelled if immediate payment was not made. Only NSSF or official show management/ConvExx representatives will contact you regarding your SHOT Show booth, payments or exhibit status. If you are ever uncertain about a communication you receive, do not provide payment or sensitive information—contact us directly so we can verify the sender and their relationship with SHOT Show and NSSF. — Jeff Pressman, ConvExx
