Jan 20–23, 2026
Venetian Expo + Caesars Forum
Las Vegas

Insider: Showcase Innovation, Lock in Hotel Stay and More

Insider – Dec. 2, 2025

SHOT Show Discounted Hotel Block: Time Running Out!

Time is running out to secure your hotel room in the SHOT Show® discounted block! More properties are selling out each week, so now is the perfect moment to lock in your stay. Conveniently located just steps from Caesars Forum, the Flamingo Hotel still has rooms available at great rates. If you’re looking for something more luxurious, the new Fontainebleau Hotel & Casino is also offering discounted rooms nearby. Book today to ensure the best selection and pricing! — Melissa Schilling, NSSF

Have You Hired an Exhibitor Appointed Contractor for Your Booth?

If you’re bringing in an Exhibitor Appointed Contractor (EAC) to assist with your booth, please ensure they not only complete all required paperwork but also review the SHOT Show guidelines for third-party contractors. Being fully prepared before you arrive in January will help avoid delays and ensure a smooth move-in experience. Direct your EAC to the Exhibitor Appointed Contractors (EAC) section in the Exhibitor Resource Center and make sure they submit the EAC Agreement & Application. The deadline to receive applications is Dec. 19. — Jennifer Carr, ConvExx

Save Big on Your 2026 Renewal with The Outdoor Wire

NSSF and the SHOT Show have partnered with The Outdoor Wire Digital Network to offer exhibitors a major discount for 2026. Exhibitors can renew now for just $1,500 (NSSF members) or $2,000 (non-members) — a significant savings off the regular $5,500 rate. As an Outdoor Wire subscriber, you reach a highly engaged audience of industry professionals who rely on the Wire networks for daily news, product updates and announcements. It’s one of the most efficient and trusted ways to keep your brand visible year-round and amplify your presence beyond the show floor. To secure this offer, submit the completed order form by Friday, Dec. 19. — Chris Tatulli, NSSF

SHOT Show Dining on a Budget

Attendees of the 2026 SHOT Show will have no problem achieving their daily step counts perusing the miles of aisles at The Venetian Expo and Caesars Forum. Pausing to recharge and grab a bit to eat throughout the week will be key, and there are dozens of budget dining options available for convenient meals in and around the show floor. Dining on a budget can be both functional and memorable, as readers will find here. — Jade Moldae, NSSF

Spotlight Innovation in the New Product Center

Don’t miss your chance to feature your latest products in one of the most-visited destinations at SHOT Show, the New Product Center. If you’ve already purchased a display opportunity, be sure to upload your product photos and descriptions as soon as possible to ensure inclusion in the printed New Product Directory. And for all new exhibitors, remember that your package includes one complimentary new product entry, so be sure to take advantage of this valuable exposure! To purchase or complete any listings, be sure to log in to your Exhibitor Dashboard and you will see the New Product Listings linked there. Questions, contact Angel Valentine at avalentine@convexx.com. — Angel Valentine, ConvExx

Be Aware of Unauthorized Solicitors, including “Show Dailies”

As a reminder, several outside companies may contact exhibitors implying affiliation with the SHOT Show. One example is Source Group and its publication Outdoor Industry News, which is not affiliated with the SHOT Show and is not permitted to distribute its publication inside The Venetian Resort, Venetian Expo, Caesars Forum or any official SHOT Show hotel. The only official SHOT Show publications distributed on show grounds are SHOT Daily, the SHOT Show Tracker, the New Product Center Guide and the Official Directory & Buyers’ Guide. Please remain vigilant when evaluating marketing or advertising solicitations and refer to the list of official partners in the Exhibitor Resource Center if you have any doubts. We’re always here to answer questions or confirm legitimacy. — Chris Tatulli, NSSF

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Authors

NSSF
Chris Dolnack
Chris Dolnack
SVP & Chief Customer Officer, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Colleen Leonard
Colleen Leonard
Manager, Conferences & Events, NSSF
Zachary Maddox
Zachary Maddox
Manager, Exhibit & Sponsorship Sales, NSSF
Melissa Shilling
Melissa Schilling
Managing Director, Exhibitions & Conferences, NSSF
Tammy McIntyre
Tammy McIntyre
Manager, Member Services, NSSF
Chris Tatulli
Chris Tatulli
Senior Director, Exhibit & Sponsorship Sales, NSSF
ConvExx
Jeff Pressman
Jeff Pressman
President & CEO, ConvExx
Jennifer Carr
Jennifer Carr
Vice President, Trade Show & Event Operations, ConvExx
Mike Clark
Mike Clark
Vice President, Sales, ConvExx
Casie Stock
Casie Stock
Vice President, Attendee Services & Registration, ConvExx
Regina Clark
Regina Clark
Director, Exhibitor Services, ConvExx
Kathryn Rae
Kathryn Rae
Projects Administrator, ConvExx