Welcome to Las Vegas for the SHOT Show®! We're excited to kick off the 2026 show. Below you'll find updates and info to help you get prepped for the busy week ahead.
Badge Pickup
There are several locations available to make picking up your badge easy and convenient once you arrive in Las Vegas. Visit this webpage to find the location that works best for you.
Today's Highlights
Attend the Supplier Showcase
The SHOT Week® Supplier Showcase returns this year with 600+ suppliers and countless materials and solutions. Taking place today from 8:30 AM–4:30 PM and tomorrow, 8:30 AM–4:00 PM in the 5th Floor Palazzo Ballroom of The Venetian Expo.
Press Room Resources and Hours
For a list of Press Room amenities and services, such as Wi-Fi, coat check, reserving an interview room, charging stations and more, visit our Press Room Resources page. The Press Room will be open from noon to 5:00 PM today, 7:30 AM to 6:00 PM Tuesday through Thursday, and 7:30 AM to 3:00 PM on Friday.
Attend Industry Day at the RangeTM
Industry Day at the Range 2026 is set to take place on Monday, January 19 from 8:30 a.m. to 4:30 p.m. the day before the opening day of SHOT Show at the Boulder Rifle and Pistol Club. The day is split into two sessions: First, the range opens to invited media members who are welcome to stay the entire day. Next, registered buyers, dealers, distributors and retailers are invited to attend the afternoon session which opens at 12 p.m. Media and buyer attendance at Industry Day at the Range is by invitation only from exhibiting companies. Learn More.
Transportation
Industry Day At The Range Transportation Schedule
All media planning to attend today's events at Industry Day at the Range™ are provided shuttle bus transportation to and from the venue.
Stay Informed
Here are just a few ways to keep in touch with everything that’s going on this week.
- SHOT Show TV and YouTube — For all SHOT Show TV product highlights, interviews and overall show coverage, visit the SHOT Show Youtube Channel.
- SHOT News — Get all the news that every attendee needs to make their SHOT Show experience more complete.
- Social Media — For real-time highlights and breaking news from the show, the SHOT Show’s Facebook, Instagram, LinkedIn, YouTube and X feeds are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us.
- SHOT Show Mobile App — Download the SHOT Show 2026 Mobile App for real-time show announcements, interactive floor maps, meeting and scheduling functions, product-information downloads (including product scanning at the New Product Center), SHOT Show video feeds and more!
- Digital Tracker Details Everything — Everything you need to know about the SHOT Show is detailed in our 2026 SHOT Tracker. Packed with show schedules, networking details, education descriptions, exhibitor lists and a sneak peek of the hottest products being displayed, the Tracker is key for effective pre-show planning.
- View the SHOT Show Schedule here.
Don't Miss
Support Project ChildSafe and Win a Great Prize
Donate to support the industry’s leading firearm safety program and you’ll be entered into the Project ChildSafe® Safety Sweepstakes for a chance to win a prize corresponding to your donation level. Top prize is a Vault Pro Silver Eagle Series SE-740 gun safe valued at $5,613, including shipping. Other prizes include OpticsPlanet ‘AR’ Bundle, firearms and more.
Bid on Custom Firearms—Support Youth Shooting Sports
NSSF and GunBroker.com have partnered to auction exclusive, custom-donated firearms and gear, benefiting the Youth Shooting Sports Alliance (YSSA). 100% of the proceeds go to supporting youth programs, thanks to waived fees from GunBroker. Bidding is open and closes January 25. Stop by the YSSA Booth No. VL292 at SHOT Show to view featured items in person. Start your bidding!
SHOT After Dark Networking Event
SHOT After Dark provides exclusive nightly opportunities to mix with your industry colleagues at some of the best venues in Las Vegas. To get the most out of your experience, upgrade your access with fast-track priority entry, open bar packages or other enhancements that will elevate your evening. Purchase your packages here.
NSSF Is Here for Your Business
Participating in the SHOT Show is a big deal. You are directly supporting the many programs and initiatives of NSSF® — the Firearm Industry Trade Association. Meet with NSSF experts at the 2025 SHOT Show to learn strategies for strengthening your business and the many benefits of NSSF membership.
Be sure to visit the NSSF Membership booth #42310 at Venetian Expo, Level 1, during the show to take advantage of special offers and membership benefits. Learn more.
