Map Out Your Show with the Animated Floor Tour
Get the lay of the land with the 2026 SHOT Show® animated floor tour. Explore each floor to see where you’ll find food options, special exhibit areas, education rooms, lounges and other key locations to include in your schedule. Use the tour now to understand the show floor better and plan your time with confidence.
Unlock Exclusive Vegas Discounts
Make the most of your time in Las Vegas with the Vegas Unlocked program. Attendees can sign up, show their SHOT Show badge at participating locations and receive exclusive discounts on dining, entertainment and attractions throughout the city. It’s an easy way to stretch your travel budget and enjoy more of what Las Vegas has to offer during SHOT Week®.
Plan Your Meetings with the SHOT Planner
Use the SHOT Planner to schedule meetings with exhibitors you want to prioritize during your trip to Las Vegas. Search by company, product category or booth number and request appointments to ensure you get face-to-face time with the brands most important to your business. Arrive on site with a game plan to maximize your time.
Export Training: What you need to Know for Online International Sales
This session walks you through how to sell firearm parts, accessories, ammunition and optics online while staying fully compliant with U.S. export regulations. Learn the steps required to set up an international ordering and shipping process, avoid costly violations and build a scalable online export strategy. If your company is considering or already conducting online international sales, this session delivers essential guidance.
SHOT University™: Diversifying Revenue Streams in 2026
This session provides a practical roadmap for reducing reliance on traditional sales by exploring memberships, training programs, community events, digital services and strategic partnerships. Through real-world examples and proven models, attendees will learn how to unlock new income streams and build a more resilient, future-ready business.
NEW Buyer Tool – Capture Your SHOT Show Contacts with the Experience Tracker
New for 2026, the Experience Tracker ensures you never lose track of the exhibitors you meet on the show floor. Every time an exhibitor scans your badge, the interaction is recorded for you. No notes or business cards required. After the show, you’ll receive a personalized email with a link to a web-based list of all exhibitors who scanned your badge, making it easy to recall conversations, follow up with brands and keep your momentum going long after the show ends.
NEW SHOT After Dark Venues
Keep the conversations going well after the SHOT Show closes with these nightlife events from 8:30 PM – 10:30 PM available to SHOT Show badge holders. This is an exciting way to connect with fellow attendees in a lively, after-hours setting.
Tuesday, January 20 | Jason Aldean's Kitchen + Bar
Wednesday, January 21 | Atomic Golf
Thursday, January 22 | Zouk Nightclub
Supporting the Industry Starts Here
Your presence at SHOT Show does more than grow your business. It directly supports the programs and advocacy efforts that keep our industry strong. Revenue generated from the show powers NSSF’s year-round work in government relations, compliance, safety and research, helping ensure the stability and success of the shooting sports community.
