Fully Loaded
Jan 19–22, 2021
Sands Expo Center + Caesars Forum
Las Vegas, NV

New Product Center

The New Product Center is filled with new tech.

Liven up your inventory in our New Product Center. Here, you’ll be among the very first to see the latest and hottest technology coming to the marketplace.

Through the SHOT Show Mobile App, you can scan the products you like in the New Product Center and quickly receive product details, manufacturer information and exhibit location.

Nowhere has more new products for retailers, law enforcement and the armed forces

The New Product Center is the most extensive collection of shooting sports, hunting, outdoor accessories and equipment ​with more than 350 exhibiting companies and more than 400 featured products — and growing!

JAN 19–22, 2021 LAS VEGAS