Airguns have received an injection of consumer enthusiasm in recent years, and the good news for firearms retailers is that this niche product can produce some wonderful margins—if you know how to stock and sell them.
Stephen Archer knows how, and he’s going to pass on his secrets to you in the 2017 SHOT Show Retailer Seminar “Selling Airguns at Retail.” Archer is the founder and publisher of Hard Air Magazine, a dynamic “destination site” for today’s airgun community that brings together both industry and consumers through a constantly changing variety of news and product reviews. He is also an airgun designer, serves as a consultant to the airgun industry and is the owner of www.archerairguns.com, an online-only specialist airgun parts retailer.
During the seminar “Selling Airguns at Retail” you’ll learn why airguns actually outpace rifled firearm sales in the U.S. and discover the information you need to let your store profitably participate in this large, closely-associated market. You’ll come away with an in-depth knowledge of the current airgun market, understand why customers buy airguns and, best of all, see how you can make money selling them and where to source product. Archer knows that product know-how is also essential, so he’ll also provide a crash course on the many airgun types, so that you can relate them to your customers’ needs and your inventory stocking plans.
“Selling Airguns at Retail” will take place Wednesday, January 18, from 12:30-1:30 p.m. The seminar is open to both NSSF Members and non-members with a registration fee of $25. To reserve your place in this Retailer Seminar, simply log into your dashboard at SHOTShow.org and add it to you shopping cart after you’ve successfully completed your 2017 SHOT Show registration.