Jan 20–23, 2026
Venetian Expo + Caesars Forum
Las Vegas

SHOT Show 2026: What to Know Before You Go

SHOT Week - What to Know Before You Go

Are you ready SHOT Show® 2026? Experience the energy and scale of the SHOT Show — the world’s largest trade event for shooting sports, hunting, outdoor and law enforcement professionals. This video walks you through everything you need to know to make the most of your time in Las Vegas, from navigating the show floor to discovering new products, training opportunities and exclusive networking events.

Explore more than 2,700 exhibits across 820,000 square feet, visit the New Product Center, connect with suppliers and take advantage of SHOT University’s à la carte training courses. Learn how to use the SHOT Show mobile app, where to pick up your badge and how to move easily between the Venetian Expo and Caesars Forum via the SHOT Bridge.

Whether you’re a retailer, range operator, buyer or industry professional, SHOT Show offers unmatched opportunities to learn, network and grow your business.

Badge Pickup

There are several locations available to make picking up your badge easy and convenient once you arrive in Las Vegas. Visit this webpage to find the location that works best for you.

Not Registered? There's Still Time

The 2026 SHOT Show spans 2,700+ exhibits and 800,000+ net square feet, and your badge is the key to it all. It’s not too late to register, and we’re making it even easier this year with two onsite registration locations: The Venetian Expo and a new 24-hour desk at Caesars Forum. Pro tip: Caesars is a hidden gem with much shorter lines. Don’t wait. This is your SHOT — take it. Register now.

Download the SHOT Show Mobile App

SHOT Show - Mobile App

Download the SHOT Show 2026 Mobile App for real-time show announcements, interactive floor maps, meeting and scheduling functions, product-information downloads (including product scanning at the New Product Center), SHOT Show video feeds and more!

Must-See Sections of the Show

SHOT Show New Product Center
The New Product Center is a great resource for insights on new firearms and accessories hitting the market. It's also a great shortcut to identifying must-see tech and innovation.
Supplier Showcase SHOT Show
The Supplier Showcase is your opportunity to connect with a wide range of manufacturers and other industry suppliers and professionals, displaying their new tools, machinery, OE materials and software or other products and services.
Archery Business + Hunting Retailer Pavilion
The Archery Business + Hunting Retailer Pavilion is designed to provide a comprehensive look at the industry, from traditional archery equipment to cutting-edge technology in compound bows, trail cams and other gear.
NSSF will host the annual Governors' Forum for governors to discuss the importance of the industry to their state, the legislative landscape. Media and all attendees are welcome to attend but space is limited.
Molon Labe Cigar Lounge - SHOT Show
Returning this year in the Caesar's Forum Plaza, visit the Molon Labe Official Cigar Lounge.
The mobile range, located outside on the Caesars Forum Plaza, is open to invited guests only for product testing.

After-Hours Networking

One of the most important aspects of the SHOT Show is the networking opportunities. This year’s show will feature on-site networking events taking place just after the SHOT Show floor closes. Visit shotshow.org/networking/ to learn more.

Looking for other events for you and your team to consider? As the day at the show draws to a close, there are countless after-hours entertainment options available for those staying in Las Vegas during SHOT Week®. Here’s a collection of some of the top live-performance acts taking place Sunday, Jan. 18 through Saturday, Jan. 24.

Looking for late-night options? SHOT After Dark provides exclusive nightly opportunities to mix with your industry colleagues at some of the best venues in Las Vegas. To get the most out of your experience, upgrade your access with fast-track priority entry, open bar packages or other enhancements that will elevate your evening. Purchase your packages here.

Educational Opportunities

Educational opportunities at the SHOT Show are always expanding. Want to attract new shooters, manage inventory and volume, build traffic through the slower seasons, and maximize your margins or employees’ potential? SHOT University now offers a la carte training courses to help retailers and ranges hone their management skills for today’s highly competitive and regulated marketplace. Session content will cover topics such as customer communications, ATF/NICS, compliance, operations, marketing, workforce development and more. More Information on SHOT University, as well as The Law Enforcement Education Program and Export Training Sessions, can be found at SHOTShow.org.

Benefiting the Industry

We at the NSSF® would like to thank everyone attending the show. Your participation in SHOT Show directly supports the many programs and initiatives of the NSSF — The Firearm Industry Trade Association. NSSF leads the way in advocating for the industry, its business and jobs, keeping guns out of the wrong hands, encouraging enjoyment of recreational shooting and hunting, and helping people better understand the industry’s lawful products.

For real-time highlights and breaking news from the show, the SHOT Show’s Facebook, Instagram, LinkedIn, YouTube and X feeds are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us. We hope you have a great SHOT Show!

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Authors

NSSF
Chris Dolnack
Chris Dolnack
SVP & Chief Customer Officer, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
Melissa Shilling
Melissa Schilling
Vice President of Exhibitions & Events, NSSF
Jade Moldae
Jade Moldae
Director, Content, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Colleen Leonard
Colleen Leonard
Manager, Conferences & Events, NSSF
Zachary Maddox
Zachary Maddox
Manager, Exhibit & Sponsorship Sales, NSSF
Tammy McIntyre
Tammy McIntyre
Manager, Member Services, NSSF
Chris Tatulli
Chris Tatulli
Senior Director, Exhibit & Sponsorship Sales, NSSF
ConvExx
Jeff Pressman
Jeff Pressman
President & CEO, ConvExx
Jennifer Carr
Jennifer Carr
Vice President, Trade Show & Event Operations, ConvExx
Mike Clark
Mike Clark
Vice President, Sales, ConvExx
Casie Stock
Casie Stock
Vice President, Attendee Services & Registration, ConvExx
Regina Clark
Regina Clark
Director, Exhibitor Services, ConvExx
Kathryn Rae
Kathryn Rae
Projects Administrator, ConvExx