First Look: 2026 Tracker Now Live
The 2026 SHOT Show Tracker gives you early access to floor plans, education sessions, networking events, the New Product Center protected by USCCA and 2,700+ exhibitors awaiting this January in Las Vegas. Easily preview details in our Digital Tracker, optimized for mobile and desktop viewing.
Preview Exclusive SHOT Show Promotions
From show-only deals and fun giveaways to celebrity appearances, SHOT Show is packed with opportunities you won’t find anywhere else. The SHOT Show Online Planner lets you preview which exhibitors are bringing the buzz, whether it's product launches, special promotions or meet-and-greets. Many are already listed. Get a head start, plan your stops and be ready to make the most of every minute on the floor.
LEEP Spotlight: Designing & Building Training Facilities
Presented by Clark Nexsen, this session (LE06) explores how to better prepare law enforcement officers for use-of-force scenarios through the “Training Triangle” concept—where classroom instruction, live-fire ranges and simulators work together to build real-world readiness. Learn how to maximize each space’s strengths, overcome limitations and design more effective training environments.
LEEP registration is just $45 and includes access to all sessions. Pre-registration is required.
Export Training Spotlight: Demystifying Documentation
Export paperwork doesn’t have to be a headache. This session (IMEX02) walks you through the key forms required for export shipments, including invoices, packing lists and the responsibilities of freight forwarders. Learn what’s required by regulation, what’s smart to include and how to avoid costly mistakes.
If your business exports or plans to, this is a can’t-miss training.
SHOT UniversityTM: Creating a Destination Gun Store That E-Commerce Can't Beat
Online discounting isn’t your biggest threat—your customers' smartphones are. In this standout SHOT University session (SSU08), retail expert Michael Goerlich shares real-world strategies to transform your store into a go-to destination customers choose over e-commerce.
Learn how to elevate service, curate inventory that sells, turn low-margin FFL transfers into loyal buyers and build a shopping experience the internet can’t touch.
Retailers: Don't Overlook Archery
Sponsored by: Mossy Oak
Archery continues to be one of the most profitable categories in outdoor retail, and the SHOT Show gives you a detailed look at in-demand gear. The Archery Business + Hunting Retailer Pavilion at Caesars Forum is packed with bows, tech, trail cams and gear designed to move off your shelves fast.
Want to see who’s exhibiting? Use the SHOT Show Planner, click “View Exhibitors” and filter by Archery Business Pavilion to preview the companies you’ll want to visit.
Attending SHOT Show? Know the Requirements
SHOT Show is a credentialed, trade-only event. All attendees must verify their professional affiliation during the registration process. It’s not open to the public, and admission is not allowed for anyone under 16. Ensure you understand who qualifies and what documentation is required before completing your registration. Refunds aren’t given once registration is submitted, and being prepared will save you time getting credentialed for the show.
Your Attendance Supports Our Industry
By attending SHOT Show, you’re investing in your business and the future of your industry. Proceeds fuel NSSF’s critical work in advocacy, safety, compliance, research and growing participation in hunting and the shooting sports.
