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JAN 17–20, 2023

SHOT Show Insider: Caesars Forum Update, a Look at Sponsorships, and More

Welcome to the latest SHOT Show Insider, written by the SHOT Show team at NSSF and our show partners to keep you informed on all things SHOT Show. Let us know what topics you’d like to see addressed here in upcoming issues by emailing us at

Caesars Forum Holds Its First Large Event

Caesars Forum, which was originally set to open last year with the NFL Draft, finally held its first large event a couple weeks ago and wowed those in attendance. MPI’s WEC event, held for professional event and meeting planners, was the first to experience not only Caesars Forum, but also to take over the field at Allegiant (Raiders) Stadium as well as the new pool deck at The Venetian for a closing reception. Above is just one picture that shows off the dramatic entrance and branding opportunities that await the SHOT Show this January at Caesars Forum. If any exhibitors are interested in such opportunities, please don’t hesitate to contact your account executive. — Jeff Pressman, ConvExx

Exhibitor Academy Session: Quick Tips to Maximize Your 2022 SHOT Show Sponsorships

Reserve your spot now to join expert trade show trainer Robyn Davis next Wednesday, July 14 at 2 p.m. EDT, for the next Exhibitor Academy webinar. Whether you’ve been sponsoring the SHOT Show for many years or are only considering this idea for the first time now, you’ll need to make smart choices if you want your investment to pay off. Sponsorships are a springboard to your success (a way to enhance your efforts, rather than a way to replace them entirely) and this Q&A session will help you make the most of any sponsorship opportunities you choose. Specifically, you’ll learn how to determine which sponsorships, if any, are the right fit for your unique situation and what related actions you should take to create the biggest impact. Also, Robyn will share her unbiased, expert opinion while revealing the opportunities she recommends to exhibitors like you, across budgets and objectives. Next up after Robyn’s webinar, on Thursday, July 29 at 2 p.m. EDT, Steve Goulder, Senior Product Manager at GoExpo,  will provide a deep-dive into the SHOT Show Planner and show how to schedule meetings and plan more efficiently, and maximize your exposure to attendees before, during, and after the 2022 SHOT Show. — Erik Scarpati, NSSF

A Look at 2022 Sponsorship Opportunities

Looking to stand out from the crowd at the 2022 SHOT Show? NSSF has sponsorships available that fit just about every budget imaginable and, more importantly, can be tailored to target the audience you need to attract at the show. Our brand-new SHOT Show Sponsorship Prospectus highlights many of the sponsorships we’re offering for the 2022 show. Take a look here. — Chris Tatulli, NSSF

Final Booth Installment Due

Exhibitors’ final booth installment for the 2022 SHOT Show is due on or before August 6. You can make your payment by logging into your Exhibitor Dashboard. Once you are logged in, click on the Invoice Number to pay. Or, go to to log in with your username and password. If you have any questions or need any assistance, please contact me at 702-216-5830 or — Regina Clark, ConvExx

The Time is Now to Book Your Hotel Rooms

Hotel rooms are going fast for the 2022 SHOT Show. Room blocks are available for booking through the SHOT Show website. As a reminder, the only official SHOT Show housing providers are onPeak and The Venetian/Palazzo. — Melissa Schilling, NSSF

Chris Dolnack
Senior Vice President and CMO, NSSF
Colleen Leonard
Manager, Conferences & Events, NSSF
Tammy McIntyre
Manager, Exhibit & Sponsorship Sales, NSSF
Melissa Schilling
Melissa Schilling
Director, Conferences & Exhibitions, NSSF
Chris Tatulli
Director, Exhibit & Sponsorship Sales, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
JAN 18–21, 2022 LAS VEGAS