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JAN 18–21

SHOT Show Insider: COVID-19 FAQ, Booth Best Practices, What Buyers Are Thinking and More

Caesars Forum

Welcome to the latest SHOT Show Insider, written by the SHOT Show team at NSSF and our show partners to keep you informed about plans for the upcoming show as well as provide you with useful insider tips on how to have a more productive SHOT Show experience. Let us know what topics you’d like to see addressed here in upcoming issues by emailing us at

New COVID-19 FAQ Now Available

As you can imagine, we’ve been fielding many questions about the 2021 SHOT Show and what we are doing to provide a safe environment for all exhibitors and show attendees. We’ve created a COVID-19 FAQ that is now posted front-and-center on the SHOT Show website. The FAQ provides information on the 2021 show and COVID-19 guidelines. This is an evolving website, and information will be updated continuously. You can find it here. — Casie Stock, ConvExx

Booth Best Practices from Exhibitor Working Group

To help answer exhibitors’ questions about recommended or required changes for the 2021 SHOT Show, NSSF formed an ad hoc Exhibitor Working Group comprised of exhibitors that we have been in close contact with regarding booth layout, health and safety protocols, booth staffing and meetings. The working group members include Bill Bennett, Senior Manager, Marketing: Print, Trade Shows & Media, Davidson’s, Inc.; Scott Feck, Vice President, Operations, Galco; Michael Kinn, Director, Events, Vista Outdoor; Sue Cupero, Vice President of Sales, Smith & Wesson; and Rob Werkmeister, Vice President of Marketing, Ruger. We’re appreciative of their willingness to share their plans with our exhibitors and are pleased to provide a summary of our roundtable video conference. — Chris Dolnack, NSSF

Changes to Registration

SHOT Show registration is set to open on October 5. There will be changes this year to the registration process, with everyone’s health and safety being top of mind. Be prepared and register early this year – there will be NO onsite registration this year. Registration will be closed January 6, so please plan accordingly. I can’t stress enough that only approved registrants will be allowed to attend the SHOT Show. All attendees and media will now be receiving their badges in the mail, just like in past years. Exhibitor badges will be picked up on site by the primary contact of the exhibiting company, by appointment ONLY. By putting these changes into place, this will prevent any crowding and allow for continued social distancing while keeping everyone safe. Please continue to check for more updates on registration and for the official opening of 2021 SHOT Show registration. Additional information will be provided on our new protocols as we approach the show. — Melissa Schilling, NSSF

What Are Buyers Thinking About the 2021 SHOT Show?

While NSSF has received an overwhelming commitment to the SHOT Show from the exhibitor side of things—the 2021 SHOT Show is now on target to be the largest on record—we wanted to also take in the view from some of the thousands of buyers of manufacturers’ products that attend the show. Writer Peter Mathiesen interviewed retailers in different parts of the country to find out what they’re thinking about the 2021 show. It’s another great read, and you can find it here. — Bill Dunn, NSSF

Otis Technology to Supply 52,500 Bottles of Hand Sanitizer for SHOT Show

We're pleased to announce that Otis Technology will be supplying 52,500 bottles of hand sanitizer for distribution during the 2021 SHOT Show. We are greatly appreciative of this generous—and creative—sponsorship. Otis has come through in a huge way for our attendees with the health and safety of everyone at the show in mind. Read more about Otis's sponsorship. — Chris Tatulli, NSSF

Stay Tuned: SHOT Show Exhibitor Academy Webinar Series Starting Sept. 24

We’re excited to announce that starting September 24, we will begin holding weekly SHOT Show Exhibitor Academy webinars. These informative online seminars will be available free to all SHOT Show exhibitors. Be on the lookout for more information in your email inbox next week!—Melissa Schilling, NSSF

Sands Going the Extra Mile

I have discussed several times over the past few months that the Sands and Venetian Resort have gone the extra mile during the COVID-19 pandemic. From continuing to pay all employees throughout this time (which they continue to do, by the way), to making numerous infrastructure adjustments to ensure a safe stay for all their guests. I was able to visit the convention center side of the resort last week to see what they have been up to, and they continue to impress. Above is a photo of one of the men’s restrooms. I know, why take a picture of a restroom? Well, you will see that they installed a clear plexi-divider between the sinks that extend to the ceiling, as well as all-new dividers between the urinals that go much higher than what had been there in the past. They are truly thinking of everything to ensure a safe experience for all visitors, and we look forward to being there together in January. — Jeff Pressman, ConvExx

SHOT Show Exhibitor Scam Alert

NSSF has been notified of a new phone scam aimed specifically at our SHOT Show exhibitors. The exhibitor who tipped us off said he’d received a phone call from a person telling him he had a balance due for SHOT Show and requesting a credit card for payment. When our exhibitor asked for clarification about who was calling and additional information about the supposed balance due—he’d completed his booth payments in May—the call was disconnected.

This scam is extremely troubling as NSSF is currently working through collections of a handful of final booth payment that were due in August. Because today’s scammers can easily construct a caller-ID phone number to mimic or closely resemble a number (including area code) that you’re familiar with, we’re asking you to do the following should you receive a phone call asking for a credit card or other payment method to satisfy a balance due on your SHOT Show exhibitor account:

  1. Ask the person calling to identify themselves and the company for whom they’re employed. If they don’t verify that they work for NSSF or ConvExx, hang up immediately.
  2. If they say they work for NSSF or ConvExx, ask for specifics about a purported balance due. If this is a scam and it follows the model reported to us, the caller will likely disconnect.
  3. If the caller does pursue at this point, ask for a call-back number and release the call. Do not provide personal or company information, including bank account, routing or credit card numbers. Do not call back whatever number they may have given you.
  4. Immediately call one of the following numbers, ask to verify any balance due on your account (especially if you believe or are certain all your booth payments are complete) and report the scam attempt:
    • ConvExx SHOT Show Customer Service—855-355-7468
    • Chris Tatulli, NSSF Director, Exhibit & Sponsorship Sales—203-426-1320 ext. 214
    • Tammy McIntyre, NSSF Manager, Exhibit & Sponsorship Sales—203-426-1320 ext. 253
    • Quinn Cassidy, NSSF Manager, Exhibit & Sponsorship Sales—203-426-1320 ext. 240

If you believe you have been a victim of this scam, and especially if you provided credit card or other banking information to the caller, we ask you to first contact us at one of the numbers listed above—we can’t stop this problem without your help. If we confirm a scam, you should then immediately contact your credit card provider or banking representative, report the scam and request a charge reversal or stop payment.

As we’ve said repeatedly over the years, we do not sell our exhibitor or attendee lists. But scammers mining LinkedIn and other social media, among other methods, have little trouble discovering information that can benefit their criminal enterprises. NSSF is closely monitoring this situation and will continue to update you as the situation develops. We appreciate your cooperation in reporting any scam attempts of this sort or other suspicious activity to us. — Chris Dolnack and Melissa Schilling, NSSF

Carpenter Technology
Chris Dolnack
Senior Vice President and CMO, NSSF
Colleen Leonard
Manager, Conferences & Events, NSSF
Tammy McIntyre
Manager, Exhibit & Sponsorship Sales, NSSF
Melissa Schilling
Melissa Schilling
Director, Conferences & Exhibitions, NSSF
Chris Tatulli
Director, Exhibit & Sponsorship Sales, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
JAN 18–21, 2022 LAS VEGAS