Welcome to the latest SHOT Show Insider, written by the SHOT Show team at NSSF and our show partners to keep you informed on all things SHOT Show. Let us know what topics you’d like to see addressed here in upcoming issues by emailing us at shotshowinsider@nssf.org.
Deadline Checklist
We know that exhibiting at the SHOT Show may at times seem overwhelming. There are a lot of moving parts to make the show a success. One of the best tips we can share is to review the Deadline Checklist located in the Exhibitor Resource Center. With just under a hundred days left before show time, this can be an invaluable tool to help you keep on track. Many deadlines are coming in November, like submitting your booth’s designs for approval and artwork for advertising in the New Product Guide and the Show Directory. Advanced rate pricing for furnishings, electrical, security, among others, end in December. Please review the list to take advantage of the advanced rates. If you have questions or need assistance or clarification on items on the Deadline Checklist, you can always reach out to Exhibitor Help at 855-355-7468 or ExhibitorHelp@SHOTShow.org. Our goal is to make the tasks associated with exhibiting a little easier, so you can focus on promoting your products or services and have a successful show. — Regina Clark, ConvExx
Attendee Registration Opens Strong; Exhibitor Registration Starts Next Week
Over the past two weeks, we’ve opened buyer and media registration, and both are off to a very strong start. In less than two weeks, attendees from 52 countries have already registered for the show! Next week, we’ll be opening registration for all exhibitors, so please keep an eye on your inbox for your registration email. — Melissa Schilling, NSSF
Get Noticed in the New Product Center
Did you know you can increase your exposure four different ways by purchasing an entry in the New Product Center? Your product will be featured in the SHOT Show Planner, SHOT Show mobile app, New Product Center Directory, and on site in the New Product Center. Purchasing an entry in the New Product Center is easy. Just let us know what you want, and we will update your invoice and send you a link to submit payment. Space is limited, so be sure to sign up soon. If you have questions, please contact Exhibitor Help at 855-355-7468 or ExhibitorHelp@SHOTShow.org. — Chris Tatulli, NSSF
Next Webinar Oct. 26: Booth Design, Deadlines, Lead Retrieval and More
Our next live SHOT Show® Exhibitor Academy session will be held on October 26 at 2 p.m. Eastern. In this session, we will outline and detail logistical needs ahead of the 2022 SHOT Show, including booth design, upcoming deadlines, lead retrieval, migrating to a paperless experience, coordinating move-in/move-out, and more. Register yourself and your team now to ensure your spot is reserved. Details for connecting to the webinar will arrive with your confirmation email. — Erik Scarpati, NSSF
SHOT Show Industry Day at the Range
Industry Day at the Range is the only range event officially associated with the SHOT Show. We’re excited to announce that due to high demand of shooting space, there have been significant expansions made to the range. The expansion includes new exclusive bays that have allowed for a new dedicated suppressor area. Industry Day at the Range will take place at the Boulder Rifle and Pistol Club in Boulder City, Nevada, on Monday, January 16—one day prior to the SHOT Show. Even with this expansion, available shooting space is extremely limited. Don’t miss your chance to exhibit at this event. Register today. — Kelsey Puryear, CMG Marketing & Events
Short SHOTs
The Venetian has named Tony Yousfi to its pioneering executive team as Chief Sales Officer. Yousfi brings 18 years of hospitality experience, including his most recent roles as Senior Vice President of Sales, Catering, and Conference Services for Fontainebleau Las Vegas, and before that, executive roles with MGM Resorts International.
Paris Las Vegas is hosting Bat Out of Hell, featuring the greatest hits of Jim Steinman and Meat Loaf during SHOT Week with a nightly performance at 7 p.m. and additional shows at 9:30 p.m. on Friday and Saturday.
The Peppermill Restaurant and Fireside Lounge, located just north of The Palazzo is a favorite of locals and savvy trade show pros. Serving 24 hours a day, “The Peppermill” as it’s known, offers breakfast, lunch, and dinner. And perhaps the best Bloody Mary in Las Vegas. So I’ve, um, heard.
Stay tuned for a pretty cool announcement coming soon about the 2023 SHOT Show in Las Vegas that will be a lot of fun for attendees and exhibitors alike.
— Chris Dolnack, NSSF
