It's a BIG Deal
Jan 17–20, 2023
Venetian Expo + Caesars Forum • Las Vegas

SHOT Show Insider: Fact Check, Vegas Hosts Biggest Show of 2021 and More

Welcome to the latest SHOT Show Insider, written by the SHOT Show team at NSSF and our show partners to keep you informed on all things SHOT Show. Let us know what topics you’d like to see addressed here in upcoming issues by emailing us at

SHOT Show Fact Check

We know there are some rumors and misinformation being spread out there, so we want to give you a quick fact check: We are moving forward with the biggest SHOT Show ever. In total, we will have over 2,000 exhibits covering over 800,000 net square feet of floor space. The industry is definitely ALL IN. A slew of the industry’s most well-known brands have publicly come forward and shared statements about their excitement to re-engage with customers at the 2022 SHOT Show. Here are a few of them:

GlockWinchesterFN America
HornadyMossbergSpringfield Armory
Leupold & StevensBerettaKimber
BrowningNation’s Best SportsLWRC
RemingtonDavidson’sNorth American Arms
Smith & WessonDaniel DefenseFederal Ammunition
Fiocchi USASavage Arms

Trade shows are back. Just last week, SEMA and AAPEX attracted more than 100,000 people to Las Vegas for its shows. International travel is returning (we have 74 countries registered so far), and we're now just two months away from the SHOT Show — and we can't wait to see everyone again in Las Vegas! — Chris Dolnack, NSSF

Vegas Hosts its Biggest Show of 2021!

Image credit: The SEMA Show

Las Vegas welcomed over 100,000 people last week when SEMA and AAPEX ran concurrently at the Las Vegas Convention Center and Venetian Expo. That’s right, 100,000 people. Hotels were busy, restaurants were crowded, and the aisles at both shows were full of attendees and exhibitors conducting business. Reports coming in from both show organizers indicate that the shows were a success for all that participated, not just in terms of the volume of people that arrived but the quality of meetings and business that took place. Vegas is now setting its sights on the month of January, when CES and SHOT Show highlight the trade show calendar. — Jeff Pressman, ConvExx

Nonstop Flights from Europe Return to Las Vegas

As international borders open into the United States, Las Vegas is happy to welcome international visitors. Nonstop service from London Heathrow began this week, with additional airlines adding routes on November 15. Nonstop service from Amsterdam will return on December 7. To date, the SHOT Show has seen international buyer registrations from 74 countries. — Lindsay Schaeffer, ConvExx

Have Questions About SHOT Show Logistics?

In case you haven’t noticed, we’ve been offering several SHOT Show webinars for exhibitors to help you plan for the show and make sure you get the best return possible for the investment. You can find all of webinars recorded in one place here, which can also be accessed through the homepage of the Exhibitor Resource Center. Recently, a webinar was hosted that answered numerous questions relating to the logistics of the 2022 SHOT Show, including changes for the upcoming show and details of where to find answers to all the questions that will likely arise over the coming weeks. — Jeff Pressman, ConvExx

Next Webinar Nov. 17: Lead Retrieval and Behavioral Measurement Through Data

The next SHOT Show Exhibitor Academy session is less than one week away! Join us on Wednesday, November 17, from 2:00–3:00 PM Eastern Time, for “Lead Retrieval and Behavioral Measurement through Data: Maximize your Investment at All Phases of the SHOT Show.” In this session, experts from Maritz will show you how to maximize your investment at all phases of the SHOT Show by utilizing lead retrieval and behavioral measurement tools. Presenters include Lori MacNett, Director of Business Intelligence Operations, and Siobhan Connellan, Master Designer & Director of Exhibitor Services Operations. Register yourself and your team now to ensure your spot and details for connecting to the webinar will arrive with your confirmation email. — Erik Scarpati, NSSF

Vehicle Permits

Are you planning to display a motorized vehicle in your booth area in 2022? If so, the Clark County Fire Department (CCFD) requires a “Liquid or Gas-Fueled Vehicles or Equip in Assembly Area” Permit for all booth vehicles. SHOT Show management will complete a permit listing all exhibitors that want to display a vehicle in their booth, free of charge. To be part of the Permit, submit the Display Vehicle Form by November 26. Please visit this link and complete the vehicle display form. If you do not make the deadline, you must apply for the permit directly with Clark County Fire Department and pay any applicable fees. For more information, contact Exhibitor Services at or call (702) 216-5846. — Lindsay Schaeffer, ConvExx

Opt-In to Accept Attendee Appointments

If you would like to receive appointment requests from attendees during the SHOT Show, you must first Opt-In to accept appointments. Log in to your Exhibitor Dashboard and choose Edit Profile and on Step 9 and click the Opt-In to Accept Appointments Now link. Appointments can take place in person at your booth or online. — Mike Clark, ConvExx

Chris Dolnack
SVP & Chief Customer Officer, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Colleen Leonard
Manager, Conferences & Events, NSSF
Zachary Maddox
Zachary Maddox
Manager, Exhibit & Sponsorship Sales, NSSF
Melissa Schilling
Melissa Schilling
Director, Conferences & Exhibitions, NSSF
Chris Tatulli
Director, Exhibit & Sponsorship Sales, NSSF
Jeff Pressman
Jeff Pressman
President & CEO, ConvExx
Jennifer Carr
Jennifer Carr
Vice President, Trade Show & Event Operations, ConvExx
Mike Clark
Mike Clark
Vice President, Sales, ConvExx
Casie Stock
Casie Stock
Vice President, Attendee Services & Registration, ConvExx
Regina Clark
Regina Clark
Director, Exhibitor Services, ConvExx
Laurie Prince
Laurie Prince
Meetings Manager, ConvExx
Kathryn Rae
Kathryn Rae
Projects Administrator, ConvExx
JAN 17–20, 2023 LAS VEGAS