Welcome to the latest SHOT Show Insider, written by the SHOT Show team at NSSF and our show partners to keep you informed on all things SHOT Show. Let us know what topics you’d like to see addressed here in upcoming issues by emailing us at firstname.lastname@example.org.
Book Your Hotel Rooms
Believe or it not, it’s already September and SHOT Show registration is only a month away from opening. Be sure to book your hotel rooms, if you haven’t already, to ensure you find exactly what you’re looking for. If you’re an exhibitor at Caesars Forum, the LINQ and Harrah’s are just steps away, and those who have stayed at The Venetian and Palazzo hotels can attest how convenient those two hotels are in getting back and forth to your room during the week from The Venetian Expo. SHOT Show room blocks are available for booking through the SHOT Show website, and please remember that the only official SHOT Show housing providers are onPeak and The Venetian/Palazzo. — Melissa Schilling, NSSF
Next Live Webinar is Sept. 7
Our next SHOT Show Exhibitor Academy session is coming up right after Labor Day weekend, on Wednesday, September 7. Robyn Davis of Exhibitors WINH will share some key considerations for evaluating sponsorship opportunities and highlight a few of her favorite options for different types of exhibitors, including you. Plus, she’ll review the most important actions you can take to squeeze extra value out of any sponsorship you choose (so you don’t have to leave your results up to chance, like many other exhibitors/sponsors do) and answer any questions that are top of mind. Register here. — Erik Scarpati, NSSF
International Shipping: The Right Time Is Now
As we all are aware, every industry is experiencing significant shipping delays. It is more important than ever to plan for your overseas shipping needs to the SHOT Show. You will find in the Exhibitor Resource Center valuable information from a trusted partner, AMR Group. The documentation deadline is fast approaching on October 3, so get started now! Keep in mind, Freeman will be accepting advance air freight from December 19 to January 4. Please contact AMR Group for deadlines. Find your AMR Group contacts and additional information here. — Melanie Mathis, ConvExx
Tap Into the SHOT Show’s Social Media Reach
The SHOT Show’s social media provides a great opportunity to reach a passionate and engaged audience, both inside the industry and beyond. We’ve got some exciting new sponsorship opportunities this year for exhibitors to tap into the power and reach of the SHOT Show on Instagram, Facebook, YouTube, LinkedIn, and Twitter. These include pre-event, at-event, and post-event offerings. Check out our available sponsorship packages here. If you have any questions, please contact me at email@example.com or 203-426-1320, ext. 240. — Quinn Cassidy, NSSF
Attract Buyers to Your Booth with the New Product Center
At the SHOT Show, attendees are constantly looking for “new,” and they start their search in the New Product Center. Consistently one of the highest traffic areas at the show, the New Product Center invites you to display your new products or services to thousands of retailers and media attendees in one dedicated area. Make a statement for your brand and leave a lasting impression by designing and decorating the space your way. Stand above the rest with a Premium New Product Space. Offering tabletops or lucite cabinet options, the Premium spaces are located outside the New Product Center in the Venetian Level 1 registration lobby, as well as the foyer in Caesars Forum. Your products will be listed on the SHOT Show Planner gallery year-round, even before and after the show for expanded marketing of your product.
New For This Year: Every Premium space in the New Product Center allows you to place your product in one or both of the Premium spaces at Caesars Forum and the Venetian Expo.
Don’t miss your chance to show your company’s hard work in one of the most visited areas of the show. Starting at $900 per space, it’s easy marketing that makes a big difference.
You can purchase spaces by logging in to your exhibitor dashboard and clicking on the “Upgrades” tab on the top menu.
Promote ALL Your Brands with Additional Listings
Do you have more than one brand you want to showcase in front of the thousands of SHOT Show attendees? Did you know you can add additional listings to your SHOT Show account and each brand will appear separately in the SHOT Show printed directory, Show Planner, and mobile app? Additional listings are $800 and come with a multitude of marketing benefits. You can submit an application for a new additional listing through your Exhibitor Dashboard (under dashboard links) by clicking on the NEW Additional Listing Form. All additional listings must be a subsidiary of the same parent company as the contracted SHOT Show exhibitor and it is approved by show management. If you are renewing additional listings from the 2022 SHOT Show, use the RENEW Additional Listing Form. — Chris Tatulli, NSSF
The Vegas Golden Knights will be hosting three NHL home games during SHOT Week: January 16 vs. Dallas Stars, January 19 vs. Detroit Red Wings and January 21 vs. Washington Capitals.
Harry Reid International Airport serving Las Vegas saw a record 4.86 million passengers in July, a 17.2 percent increase over July 2021. The total topped the airport's previous record of 4.69 million passengers set in June.
Martha Stewart has opened Bedford by Martha Stewart, a new restaurant with a farmhouse vibe and French-inspired fare, in Paris Las Vegas. The Bedford by Martha Stewart is located near Nobu and across from Bobby's Burgers by Bobby Flay. You might even get a glimpse of Martha’s new BFF Snoop Dog.
— Chris Dolnack, NSSF
Did You Know?
In addition to supporting NSSF through membership, your attendance and participation at the SHOT Show directly supports all that NSSF does as your industry's trade association. From advocating on behalf of the industry in Washington, D.C. and in state capitals nationwide to providing compliance education, industry research, firearm safety programs and so much more, NSSF's efforts and successes are fueled by you: our members, exhibitors, and attendees.