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JAN 17–20, 2023

SHOT Show Insider: Important Updates, Hotels Filling Fast, and Much More

Welcome to the latest SHOT Show Insider, written by the SHOT Show team at NSSF and our show partners to keep you informed on all things SHOT Show. Let us know what topics you’d like to see addressed here in upcoming issues by emailing us at

Urgent for All Exhibitors: Update Your SHOT Show Product Categories and Company Listing

Buyer registration for the 2023 SHOT Show will be opening very soon, and all buyers will begin utilizing the Show Planner for mapping out their gameplan for the show. It is very important that exhibitors update your company listing and check that your company’s product categories are selected and accurate. This simple task will have a huge impact on prospective buyers finding you at the show. You can review and update your product categories and company description by logging into your Exhibitor Dashboard.  Once logged in, click on Edit Profile, then click on the Profile tile and scroll down to review/update your Company Description and Categories. Be sure to click Save & Continue at the bottom when finished. — Mike Clark, ConvExx

How to Reserve a Private Meeting Space for You and Your Customers

Want a private space off the show floor for meetings or events? Spacious and convenient meeting room locations are available at both the Venetian and Caesars Forum—perfect for board meetings, parties or receptions, sales meetings, or simply a place for your team and/or your customers to rest their feet. If you have any questions, please contact me at or 702-216-5843. You can also simply complete this meeting room request form for a no-obligation quote. — Laurie Prince, ConvExx

Hotels Are Filling Fast!

With SHOT Show registration just about to open in October, now is the time to book your hotel rooms if you haven’t already. The Mirage is already sold out, and rooms are filling fast around Las Vegas. We’ve put together a handy 30-second video that shows many hotel options and their proximity to the show. To make it as easy as possible to book your rooms (at discounted rates), we have SHOT Show room blocks available through the SHOT Show website. As a reminder, please remember that the only official SHOT Show housing providers are onPeak and The Venetian/Palazzo. — Melissa Schilling, NSSF

Flights Expanding to Vegas with More Affordable (and Non-Stop) Options

No airport in the United States has returned to capacity faster than Las Vegas. In fact, more flights are being added than any other airport every month and passenger counts are setting all-time records. Non-stop international service from Korea recently returned, and British Airways will soon begin regular service from Gatwick as well as Heathrow. Domestically, Breeze Airways is now offering non-stop flights from 11 cities, with promotional one-way fares as low as $29. We all know airfares are running high these days, so it’s a great time to take advantage of these new opportunities. — Chris Dolnack, NSSF

Target Times Now Available Online

We know you are asking this question, and we are doing our best to give every exhibitor as much time as they need to build their booth. However, this requires significant coordination not just with Freeman and evaluating our floorplan, but the customers using the buildings before us. This coming January is one of those years in which we get the space later than normal, due to CES (the largest annual show that overtakes Las Vegas) taking place Thursday to Sunday. They are traditionally Tuesday to Friday like us, but due to when New Year’s occurs, and their having to vacate the building before we move in, they are forced into a date pattern that is not opportune for them but also pushes us back about 24-36 hours from when we typically get in. With that being said, we are working closely with Freeman to minimize the impact of this change to our schedule and that is through numerous conversations and analysis with multiple parties. Target times are now available online in the Exhibitor Resource Center, and please rest assured that we are doing everything possible on your behalf. — Jeff Pressman, ConvExx

Sponsorship Opportunities Tailored to Fit Your Needs

Boosting your visibility beyond your booth is a big deal at the SHOT Show, and we have many opportunities, all easy to scale, available through various sponsorship channels. For example, we have a jam-packed agenda for SHOT University, the show’s retailer education program, which offers a great opportunity to reach and connect with buyers at the show. Check out our 2023 SHOT Show Sponsorship and Advertising Opportunities Catalog to see what’s available. — Chris Tatulli, NSSF

Short SHOTs

Adele will be performing on Friday, January 20, 8-10 p.m. PST at The Colosseum at Caesars Palace as part of her Weekends with Adele residency.

Opening a new Las Vegas strip restaurant during the pandemic was no easy trick, but the Di Michele family made it happen. Check out Zeppola Café, tucked away in a corner of St. Mark’s Square in The Venetian, offering “authentic Italian; recipes from the owner’s grandmother in Italy.” 

RPM Italian was brought to The Forum Shops at Caesars Palace in Las Vegas in May by Guiliana and Bill Rancic with their partners at Lettuce Entertain You. — Chris Dolnack, NSSF

NSSF Patriot
Chris Dolnack
SVP & Chief Customer Officer, NSSF
Colleen Leonard
Manager, Conferences & Events, NSSF
Zachary Maddox
Zach Maddox
Manager, Exhibit & Sponsorship Sales, NSSF
Melissa Schilling
Melissa Schilling
Director, Conferences & Exhibitions, NSSF
Chris Tatulli
Director, Exhibit & Sponsorship Sales, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
JAN 17–20, 2023 LAS VEGAS