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Jan 19–22, 2021
Sands Expo Center + Caesars Forum
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SHOT Show Insider: Las Vegas Pledges Support, Hotel Discounts and More

Welcome to the latest SHOT Show Insider, written by the SHOT Show team at NSSF and our show partners to keep you informed about plans for the upcoming show as well as provide you with useful insider tips on how to have a more productive SHOT Show experience. Let us know what topics you’d like to see addressed here in upcoming issues by emailing us at shotshowinsider@nssf.org.

Las Vegas: ‘We Look Forward to Welcoming the SHOT Show Family in January'

The July cancellation of CES has some people questioning whether SHOT Show can and will move forward. We can and will move forward by working with all of our show partners to put into place the best practices that we have collectively gathered. The Las Vegas Convention and Visitors Authority (LVCVA) is one of those partners, and LVCVA CEO Steve Hill recently sent me this letter pledging his organization’s commitment to helping us host a safe and productive show in January. We genuinely appreciate LVCVA’s support. — Chris Dolnack, NSSF

Vegas Hotels Offering Discounted Rates for SHOT Week

With the Las Vegas hotel community motivated to attract our industry this coming January, we are happy to announce the first of what we anticipate will be many cost reductions over the coming months. MGM Resorts has significantly reduced their nightly rates, and resort fees, for those that book their rooms in our block through onPeak. Always wanted to be like the gang from Oceans 11 and stay at the Bellagio? You can now stay there for only $135 a night during the week and a reduced resort fee of only $25. You’ll likewise find nightly midweek rates at MGM Grand, Park MGM and New York all under $90. Visit this link for rates at all our partner hotels through onPeak and stay tuned for more great opportunities over the coming weeks and months. — Jeff Pressman, ConvExx

LWRCI Talks SHOT Show and Its Upcoming Move to Caesars Forum

With the expansion to the new Caesars Forum, 2021 will be largest SHOT Show in history. LWRCI was one of the first companies signing on to exhibit in the new facility. Writer Kevin Tate recently spoke with David Golladay, LWRCI’s director of marketing, who has been managing the messaging of brands in our industry for the better part of three decades. In 2021, he’ll celebrate the attendance of his 30th SHOT Show. It’s a great read, and you can find it here. — Bill Dunn, NSSF

Sands, Venetian Offer Glimpse at Enhanced Safety Measures for Food and Beverage Service

The Venetian Resort and Sands Expo recently presented a review of food and beverage setups and how they would be operating under the state’s current guidelines. Above are some sample photos from the recent presentation. At the current time, all food and beverage items will be displayed and served by an attendant. This will also include coffee stations. All attendant-served buffets, bars and coffee break stations are installed with clear acrylic plexiglass shields. Hand-sanitizing units are set outside each entrance door for all food and beverage locations. Hand-washing stations are set behind buffets for the service attendants, which you can see in the photo on the left. All social distancing will be followed based on Nevada’s guidelines at that time. This showcases just one of the many new protocols to welcome back guests in a safe manner. — Melissa Schilling, NSSF

SHOT Show Exhibitor Safety Guidance Updated

We’ve updated our Exhibitor Guidance as of August 1. Those updates include a mask requirement for attendees, exhibitors and all show and facility staff, which reflects the current requirement in Nevada; as well as our plan for attendees being assigned an entry door for entry into the show. The full document can be viewed here. — Chris Dolnack, NSSF

JAN 19–22, 2021 LAS VEGAS