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JAN 17–20, 2023

SHOT Show Insider: Retail Sales, Vegas Sets All-Time Travel Record, and More

Welcome to the latest SHOT Show Insider, written by the SHOT Show team at NSSF and our show partners to keep you informed on all things SHOT Show. Let us know what topics you’d like to see addressed here in upcoming issues by emailing us at

Sept. 7 Webinar: Amplify Your Efforts at SHOT Show with the Right Sponsorships

Want to make an even bigger impact at the 2023 SHOT Show? Have a little extra room left in your budget? If yes, it may make sense to consider adding on a sponsorship or two (now or in the future). Different sponsorships are designed to serve different purposes, so you’ll need think strategically to maximize your investment. In our next SHOT Show Exhibitor Academy session on Sept. 7, Robyn Davis of Exhibitors WINH will share some key considerations for evaluating sponsorship opportunities and highlight a few of her favorite options for different types of exhibitors, including you. Plus, she’ll review the most important actions you can take to squeeze extra value out of any sponsorship you choose (so you don’t have to leave your results up to chance, like many other exhibitors/sponsors do) and answer any questions that are top of mind. Register here. — Erik Scarpati, NSSF

New for 2023: Exhibitor Retail Sales in the ‘Great Outdoors’

We’re excited to announce that for the first time ever the SHOT Show will feature a retail sales area, where exhibitors will be able to sell product to attendees. This new attraction will be located right outside Caesars Forum on the Caesars Plaza (aka the Great Outdoors Pavilion). It will be limited to 20 spaces, which can be reserved on a first come, first served basis, and will be limited to products that do not require an FFL. To learn more and reserve your space, please contact me at or 203-426-1320 ext. 214. — Chris Tatulli, NSSF

2023 Exhibitor Marketing Toolkit is Now Available

Make it known now that your brand and products will be on display at the 2023 SHOT Show by posting an official exhibitor social media graphic available for download in the Exhibitor Marketing Toolkit. You can repeat this graphic to tease any new products or specials attendees can receive when they visit your booth on site. The Exhibitor Marketing Toolkit offers many tools to help you promote your booth, including an official exhibitor logo, customizable web graphics where you can input your company name and booth number, customizable customer invites and more. — Wendy McCool Lewis, CSG Creative

Record-Breaking Travel to/from Las Vegas

Travelers have returned in droves to Las Vegas this summer, with Harry Reid International Airport breaking all-time records. The airport had its busiest month in history in June, with 4.68 million passengers flying in and out of Las Vegas, the Las Vegas Review-Journal reports. This was a 22.9 percent increase over June of last year, and the airport surpassed its previous all-time record of 4.61 million passengers set in October 2019. Domestic arrivals and departures were up 18.2 percent compared to last June, while international travel increased by 357 percent. — Zach Maddox, NSSF

Short SHOTs

Two-Michelin-star recipient chef Tetsuya Wakuda has teamed up with 50 Eggs Hospitality to open the first Wakuda location in the United States at The Palazzo. Pro tip: Be. On. Time. The sequencing of plates depends on it.

Two worlds collide at Resorts World Las Vegas with the opening of Carversteak and Crossroads Kitchen. Carversteak, not surprisingly, will feature a premium steakhouse menu, while Crossroads Kitchen is an entirely vegan restaurant.

— Chris Dolnack, NSSF

NSSF Patriot
Chris Dolnack
SVP & Chief Customer Officer, NSSF
Colleen Leonard
Manager, Conferences & Events, NSSF
Zachary Maddox
Zach Maddox
Manager, Exhibit & Sponsorship Sales, NSSF
Melissa Schilling
Melissa Schilling
Director, Conferences & Exhibitions, NSSF
Chris Tatulli
Director, Exhibit & Sponsorship Sales, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
JAN 17–20, 2023 LAS VEGAS