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JAN 18–21

SHOT Show Insider: SHOT Show All Systems Go; Silver Lining in CES Cancellation

Caesars Forum

Welcome to the latest SHOT Show Insider, written by the SHOT Show team at NSSF and our show partners to keep you informed about plans for the upcoming show as well as provide you with useful insider tips on how to have a more productive SHOT Show experience. Let us know what topics you’d like to see addressed here in upcoming issues by emailing us at

SHOT Show All Systems Go; Silver Lining in CES Cancellation

CES, the nation’s largest trade show, announced this week that it is canceling its in-person show in Las Vegas this January. With many of its major exhibitors—and its attendees—based in Asia and other parts of the world, the show was confronting increasing uncertainty involving global travel to and from the United States. If there’s a silver lining to the CES announcement, it’s that CES was to be held the week before the SHOT Show—and while we are disappointed that CES won’t be taking place, its cancellation will allow more local resources than ever before to be devoted to the SHOT Show. And both the Sands Expo Center and Caesars Forum will be primed and ready to welcome us to Las Vegas. We’ve received a number of inquiries this week about the status of the SHOT Show due to CES’s announcement, and also regarding the cancellation of the NASGW Expo in October. Rest assured, we are all systems go and we are working around the clock (our sleep patterns these days) in planning to ensure our customers’ and employees’ health and safety are at the forefront throughout our time in Las Vegas. With six months until the show, we are fortunate that we will be able to learn a lot from other shows taking place in other countries before ours. And, with six months to go, both the Sands Expo and Caesars Forum are nearly sold out for SHOT, making it our largest floorplan ever. We are well-positioned to make this the best SHOT Show we’ve ever held, and we are very much looking forward to reuniting as an industry in Las Vegas in January. — Chris Dolnack, NSSF

SHOT Booth Sales, Sponsorships Show Industry Confidence High for 2021

Fewer than 100 booths remain for the 2021 SHOT Show, even after adding 150,000 net square feet at Caesars Forum. What’s more, sponsorship renewals are coming in at the same rate as this time last year. Think our community is stoked about the 2021 SHOT Show? — Chris Tatulli, NSSF

Trade Shows Are Reopening

Headlines from around the world are indicating trade shows are reopening, albeit a little bit differently than what we are accustomed to seeing. Some countries in Asia as well as Europe have already conducted large trade shows and conferences. This past week, however, was the first trade show to take place in the United States. It took place in Orlando, and was actually a trade show for trade show organizers to present what the new normal (at least for the time being) may look like.

By all accounts, it provided a safe and productive opportunity for a community to meet.  Education was provided. Meals were served. Exhibits were built and business was conducted. Most importantly, and what everyone has been lacking all these months, is that networking and socializing was enjoyed throughout the event.

Learning from some of these activities conducted last week, we are continuously working with all the leading stakeholders in the trade show industry, and in Las Vegas in particular, to ensure SHOT Show will be conducted in a safe and secure manner for all that attend this coming January. — Jeff Pressman, ConvExx

3 Reasons to Attend Industry Day at the Range

Held annually the day before the SHOT Show’s opening day, Industry Day at the Range brings together invited media members and buyers to preview and test the industry’s latest products. The one-day event is organized by CMG Marketing & Events and Triple Curl Advertising & PR, who underscore these three reasons to consider exhibiting at the 2021 range day. NSSF is the presenting sponsor of Industry Day at the Range. — Bill Dunn, NSSF

Davidson's, America's leading shooting sports wholesaler
Chris Dolnack
Senior Vice President and CMO, NSSF
Colleen Leonard
Manager, Conferences & Events, NSSF
Tammy McIntyre
Manager, Exhibit & Sponsorship Sales, NSSF
Melissa Schilling
Melissa Shilling
Director, Conferences & Exhibitions, NSSF
Chris Tatulli
Director, Exhibit & Sponsorship Sales, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
JAN 18–21, 2022 LAS VEGAS