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JAN 17–20, 2023

SHOT Show Insider: Updates, Deadlines and More

Welcome to the latest SHOT Show Insider, written by the SHOT Show team at NSSF and our show partners to keep you informed on all things SHOT Show. Let us know what topics you’d like to see addressed here in upcoming issues by emailing us at

Update on the 2022 SHOT Show

Believe it or not, the SHOT Show is less than 6 weeks away! And judging by our registration numbers, our industry is more than ready to reunite. Since Thanksgiving, as we see every year, our registration numbers are accelerating more each day as the show approaches. In fact, in speaking with our trade show partners, what our show is seeing for registration is unheard of in many other industries. Despite some people choosing not to travel this year, we are still expecting one of our largest show attendances ever. With over 2,400 exhibitors covering over 800,000 net square feet of space (a new record for what was already the fifth-largest trade show in Las Vegas), this will be a SHOT Show to remember. And despite any rumors you may hear, the biggest SHOT Show ever is on. This is a show two years in the making, and we can’t wait to welcome everyone back together. We’ll see you all soon in Las Vegas! — Chris Dolnack, NSSF

Let Your Followers Know You’re ALL IN for SHOT Show

Make it known now that your brand and products will be on display at the 2022 SHOT Show by posting an official exhibitor social media graphic available for download in the Exhibitor Marketing Toolkit. You can repeat this graphic to tease any new products or specials attendees can receive when they visit your booth on site. The Exhibitor Marketing Toolkit offers many tools to help you promote your booth, including an official exhibitor logo, customizable web graphics where you can input your company name and booth number, customizable customer invites and more. — Wendy McCool Lewis, CSG Creative

Hotel Cut-Off Dates Approaching

Secure rooms for yourself or your team at your preferred property before the special SHOT Show room rates go away! Rates at the Venetian/Palazzo will increase after December 20 and other partner hotels through onPeak will increase the week of January 3. Availability and special SHOT Show discounted rates after the cut-off dates is not guaranteed, so book your rooms today through the SHOT Show website. The only official housing providers are onPeak and the Venetian/Palazzo. — Mindi Cherry, ConvExx

Deadline Checklist

Deadlines are fast approaching from our official SHOT Show contractors. Save money by taking advantage of the Advance Pricing each contractor offers. To make it easier, we’ve created a Deadline Checklist for each venue — Venetian Expo Booths 10000 – 63000 and Caesars Forum Booths 70000 – 81000. The checklists can also be found in the Exhibitor Resource Center. You can link deadlines directly to your calendar, so you don’t forget. — Jennifer Carr, ConvExx 

Planning a Press Conference or Event? Let Us Know

With every major industry media outlet and influencers at the SHOT Show, don’t forget to advise us of press conferences in your booth, or if you’d like to reserve the Press Conference Room, which is complimentary to SHOT exhibitors for one hour. You can complete the form here. — Susan Schwartz, ConvExx

Attract Media by Updating Your Digital Press Kit

SHOT Show media attendees are consistently looking for products for stories, and they use the SHOT Show Digital Press Kits site as one of their sources. Be sure your Digital Press Kit is up to date. Simply click on the link from your Exhibitor Dashboard. The Digital Press Kit platform is easy to use and free. This instructional video and how-to instructions help walk you through uploading your media assets, including press releases, logos, photographs, and videos, along with your company’s profile and media contacts. Materials for multiple products can be uploaded and updated as necessary. — Mike Clark, ConvExx

Limited Number of Meeting Rooms Remain

We have a limited number of meeting rooms remaining for rental to SHOT Show exhibitors. Rooms may be rented from Sunday, January 16 through Friday, January 21. Rooms can be rented for a full day, a half day, or multi-day use. To start the process, please use this link to submit your request. Once received, a member of our team will send a quote for room assignment and cost for your approval. — Chris Tatulli, NSSF

Chris Dolnack
Senior Vice President and CMO, NSSF
Colleen Leonard
Manager, Conferences & Events, NSSF
Tammy McIntyre
Manager, Exhibit & Sponsorship Sales, NSSF
Melissa Schilling
Melissa Schilling
Director, Conferences & Exhibitions, NSSF
Chris Tatulli
Director, Exhibit & Sponsorship Sales, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
JAN 18–21, 2022 LAS VEGAS